Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Una Luna Collection

The new Una Luna collection of chocolates is based on original liqueurs and Italian chocolates. But it's not only the unusual flavors that make this collection stand out. The packaging design is inspired by the energy of each flavor, presented abstractly with unexpected strokes and brush strokes created by the designer. When you take a box of Una Luna chocolates in your hands, you will feel like you are opening a real work of art and when you take your first bite, you will be able to feel all its combinations.

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Flow

Flow uses an hourglass as a container and advocates the product concept of healthy drinking and cherishing time. The hourglass symbol represents the passage of time to remind people to cherish time and life, and the hourglass shape can make alcohol flow slowly; the scale on the auxiliary bottle reminds drinkers to enjoy alcohol properly, cherish time, reflect on the bad results of indulgence, and cherish health. The bottle is designed with transparent double-layer glass.

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Jiangshiguo State Liquor

Jiangshiguo State Liquor takes the spirit of ingenuity, which has been passed down for thousands of years by Chinese liquor-maker, as the starting point, and incorporates it into the bottle to convey the scenery of China's mountains and rivers, culture and flavor through this bottle, so as to convey to consumers its embodied ongoing exploration, persistence, refinement, sharing and inheritance of Chinese ingenuity to consumers through its simple and exquisite package.

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Zhenjiu Zhencang Chinese Baijiu

Pearl represents a symbol of nobility and preciousness. The process of brewing and the formation of pearls are both the art of time. Therefore, pearls convey the brand culture of precious wines: precious, scarce, and high end. The combination of different materials is striking, which makes it topical and collectible. Wine bottles are displayed on a pearl shell-shaped tray, like the sculpture The Birth of Venus. The crystal base is carved with an ancient winery. LED light shows the long history of the enterprise.

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Lay's More Belgian Really Impossible

In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay's brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay's launched two new iconic and localized flavors for the Belgian market.

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Nverhong Guihualinzang

Shaoxing Nverhong Winery Co., Ltd. has a long history. Founded in 1919, it is a representative of Huangjiu. It is located in Shangyu Dongguan, Shaoxing City, Zhejiang Province. It is one of the backbone enterprises of Huangjiu industry in China and the vice-chairman unit of the Branch of the China Alcohol Industry Association.Nuerhong Huangjiu is brewed with the finest white glutinous rice, with a clear and transparent colour, a mellow yet rich taste and a strong and long-lasting aroma.

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