Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Graceful Ode

Graceful Ode is a liquor packaging series inspired by Chinese poetry and calligraphy. The three themes are named after feng, ya and song, three classifications of Chinese poetry. Each bottle carries its Chinese character in three-dimensional form, paired with horizontal textures that recall calligraphy on rice paper and add tactile depth. The cap is shaped after rolling hills, with serrations on the top. Color sets the tone of each theme: gradient turquoise green, warm beige and dark yellow. The series suits family gatherings, business banquets and formal celebrations.

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Colorful Zhangzhou

Colorful Zhangzhou is a packaging and identity system created for a city brand. The design covers a visual identity system, gift packaging, an offline experience space and an online life service platform. Red and the daffodil flower are used as the main themes, drawing on local history, customs and architectural patterns. Separate themes are developed for products such as mooncakes, tea and souvenirs. Each box measures 260 mm in width, 260 mm in depth and 140 mm in height. Innovative packaging structures improve protection during transport, and sustainable materials are used.

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Langjiu Estate San Pin Festival

Langjiu Estate San Pin Festival is a packaging design for baijiu, a Chinese distilled spirit. The set holds two conceptual products, based on the themes of the day of the estate and the night of the estate. The outer box also works as a three-dimensional paper carving lamp, and illustrations of the estate scenery surround the lamp. When lit, the lamp recalls the night light show held at the estate. The packaging presents a miniature panoramic view of the estate, and it offers a commemorative object rather than a focus on the drink alone.

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Noosh

Noosh is a label design for a crafted gin bottle. The label is printed with a metallized finish and measures 206 by 140 millimetres. Noosh is applied to a glass bottle of 100 by 240 millimetres that holds 750 millilitres. The illustration draws on Persian architecture, with arches, domes and calligraphy drawn in an isometric perspective. Detailed line work and geometric precision reflect traditional motifs. Each flavour, such as saffron and Persian rose, carries a different illustrated story, presenting Iranian heritage to new markets.

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Doritos Fiera Preta 2024

Doritos Fiera Preta 2024 is a limited edition snack food packaging series created for Feira Preta, the largest event of Black culture in Latin America. Feira Preta began as a fair 16 years ago and grew into a three day festival where material and symbolic goods are exchanged, roots are preserved and knowledge is passed from one generation to the next. The packaging artwork was made by three artists from Preta Comics, an initiative of the Feira Preta Institute that promotes local Black artists. The design aims to amplify voices that often go unheard.

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CNY Design For The Year Of The Snake

Cny Design For The Year Of The Snake is a limited edition milk packaging label created for the Chinese Year of the Snake. The label is made of double layered transparent BOPP material. The top layer shows a geometric snake pattern that symbolizes good luck. A red triangular corner with a raised edge allows the top layer to be peeled back, revealing hidden blessings on themes such as love, wealth, career and exams. The peeling action turns drinking fresh milk into a small ritual. Localized hot stamping adds visual depth to the design.

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