Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Precious Pastries

The customer Zhenyuantang is a century-old traditional Chinese medicine brand. Bazhen Cake is a special pastry that has eight kinds of precious Chinese ingredients added. The product packaging is mainly in the shape of a crane, and the perfect combination of the outer box and the paper handle forms the shape of a crane, which is environmentally friendly and cost-saving. When the box is opened, the top forms a complete picture, and the combination of different sides of the four packages form a complete picture.

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Zao from Xinghua Village

The author describes the process of malt from growth to brewing through lines. The elegant lines reflect the rich taste of the liquor itself. Xinghua Village's traditional liquor is revitalized through this packaging design. Easier to be accepted by the younger generation. The label is exquisitely crafted, which also reflects the charm of traditional wine culture. The work shuttles between tradition and modernity, making traditional local liquor obtain new market opportunities and the future.

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Wink Lashes

For the professional Wink Lashes series, a unique, attractive package was created, revealing the benefits of the brand. The graphic symbols help to display the main idea of the design - a magical transformation. The "Eye" image was a basis, whereas a separate visual element in the corresponding design was created for each product line. The correct use of color helped the brand embrace a complete look and effectively communicate with the customer. The developed design increased the level of brand awareness and popularity and made the TM more competitive.

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ZhuoQing

Pu'er tea has always been brewed using raw leaves for more than thousands of years. It looks like by extracted through tedious processes, ZhuoQing's Pu'er can be complete dissolution in water with no residue. The pull-out carton of the ZhuoQing package can be extracted and held using one hand, which looks like a cigarette case. The box maximizes portability while simplifying the drinking way. The embroidered decorations of Pu'er birthplace-Yunnan, serve the purpose of preserving the awe for Pu'er's planting history and the awe for tea ceremony, recreating the authentic tea working scenes.

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Yongxi

This work was designed by Mr. En Ke based on ancient Chinese royal culture. The packaging is redesigned with the elements of cloud pattern in the Forbidden City, the overall work of art is like an ivory, fully embodies the beauty of the Orient. Open the top cover, there is an incense holder golden phoebe wrapped in eco-friendly paper. This design works to break the traditional, will have two combustion and storage functions into a product design, so was patented in China. It has won international design awards while receiving well received from the market!

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Hotel New Grand Ready-to-eat Meals

This product is a ready-to-eat meals package design for the only classic hotel in Yokohama. They wanted to convey the tradition and prestige of the hotel with a little wit to entertain those who saw this design. With a design based on the motif of a stockpot, this product brings the flavors of the finest dishes prepared by top chefs working in hotel kitchens to the comfort of your home. Enjoy the authentic texture of slowly simmered curry and soup whose aroma has been fully preserved.

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