Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Love Hanshui

Love Hanshui is a commemorative packaging series for purified drinking water, created to mark the selection of Wuhan as an International Wetland City. Four native animals, the finless porpoise, the blue headed duck, the black stork and the elk, represent the four seasons of the year. Traditional Chinese ink painting joins the animals with local wetland scenery. The white bottle label is produced with a heat shrink process and spot colour printing. Each bottle is 60 millimetres wide and 220 millimetres high. A code on the label opens a three-dimensional view.

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Sean Coffee

Sean Coffee is a gift box designed for a Taiwanese coffee brand. The package consists of a black outer box, an inner lining and illustrated cards. The illustration shows a coffee expert roasting beans in a forest, in a warm fluorescent orange tone that recalls ripe coffee cherries. Seven Pantone inks and layered printing are used, together with foil stamping and embossing. The inner cards can be replaced according to different themes, which keeps the outer box in use, lowers printing costs and reduces the carbon footprint.

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Banquet Chinese Baijiu

Banquet is a packaging design for Chinese baijiu, a distilled spirit. The bottle is made of ceramic and its shape draws on traditional Chinese vases. The sky blue color refers to Ru kiln ware of the Song Dynasty, and the minimalist form follows Song Dynasty aesthetics. The cap is made of alloy and carries the Chinese character for banquet at its center. The bottle measures 87 by 87 by 305 millimeters and can be reused. The mouth is removed and turned over so the bottle serves as a flower vase, while the cap becomes an incense base.

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Korea Yuza Wine

Our creatively designed yuzu wine, inspired by the Three Kingdoms tale of Huan Xiong, features intricately carved packaging and high-footed cups, exuding historical opulence. Packaged in an eco-friendly walnut wood box, the yuzu wine offers health benefits and a stylish choice, commemorating 30 years of cultural exchange in Gaoxing County.

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Long Xi

Long Xi is a packaging design for incense sticks. An aluminum-coated film bag encases a wooden box, creating a contrast between the two materials. The wooden box uses a curved sliding structure and layered cotton paper labels in place of conventional plastic seals. Inside, the contents are stacked, and a sponge-padded cardboard layer protects them during transport while carrying brand information. An accessory box with a handle sits at the bottom. Gold stamping and embossing reproduce dragon and bronze patterns from ancient China.

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Heritage

Inheritance is a packaging design for a Chinese liquor. The glass bottle has a minimalist form that combines round edges with a square base, echoing the traditional idea that heaven is round and the earth is square. The bottle cap is shaped like the hat of Su Dongpo and is easy to grip and open. Six illustrations narrate stories of the Three Su family and the values linked to it. The outer box is made of premium cardboard with embossing and UV coating. The design aims to present Chinese cultural heritage to consumers.

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