Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

EvanChen
Apple Juice
Sunday, 16 April 2023

Idun Red Heart

The goddess of youth who rules the golden apple: Idun. The main image pays homage to the artist John Bauer, extracting Idun and redesigning it to incorporate the beautiful apple-growing environment. The apples in the goddess's hand are hollowed out on the bottle label to reveal the red apple juice beneath the label, expressing the natural properties of the apples. Three of the apples are treated with a gold stamping process to convey the three golden apples get from the Goddess of Youth to squeeze into juice.

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Angela Spindler
Packaging for Supplements
Saturday, 15 April 2023

PickyPods

The agency was commissioned to create branding and packaging for a unique supplement range. The collagen and probiotic supplement sachets are formulated to make fine adjustments to bodies according to age, gender and other important factors. Color is the lead player of this project. It needed to feel bold and energetic for its gym going target. Gender symbols were used to shout out to the gender-specific formulas, another difference for this brand.

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Wen Liu
Beverage
Friday, 14 April 2023

Fanwu Xiangyin Tea

The design is inspired by the tea gardens, tea trees, tea pickers, and precious animals of Yunnan. The appearance of the packaging design seems like the head of the elephant. The design presents an idea of the ecological harmony effect. The packaging design uses non-polluting, biodegradable and eco-friendly material. It seems that the designers are paying close attention to the subject of environmental protection.

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Angela Spindler
Snack Food
Thursday, 13 April 2023

Nudus

The packaging for start-up company shows off these healthy fruit and vegetable chips bare-naked goodness philosophy and playful humor. Their point of difference is that they are made from fruit and vegetable slices, air-dried, with nothing added whatsoever – hence the 'bare-naked' concept. Although black is a bold and unconventional choice for the healthy snack market, the agency chose this to show the product's vibrancy and give it extra shelf shout. The photography captures the product before and after air-drying illustrating the fruit is as good as nature intended.

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Laurent Hainaut
Branding and Redesign
Wednesday, 12 April 2023

Buchanan's Red Seal

forceMAJEURE Design was asked to create a new design for Buchanan’s Red Seal through the redesign of a new bottle structure, package design and gift box, highlighting its luxury and quality. Based on the ideals of sharing and generosity that Buchanan’s is known for, FM crafted an elegant bottle shape with soft curves allowing the iconic Red Seal to shine. Visible through the front of the bottle is the Buchanan’s crest, proudly embossed at the back of the glass and beautifully framing the seal. The bottle is presented in an elegant, deep red gift box.

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Zanas Karenauskas
Raw Honey
Tuesday, 11 April 2023

The Botanic

Designer choose a subtle package design with focus to the handmade wooden lid that tops each container. The combination of dark green and gold foil with wooden lid at top of the jar gives an good impression and makes it like unique gift, while the packaging helps. The Botanic stand out from other honey brands in Lithuania and overseas market.

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