Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
The Secret Tarps packaging is made in the so-called modernized retro/vintage style with a feeling of old-school notes so a master-pharmacist touch anticipation holds the customer from a first glance and later while the detailed observation of principal design elements coded into a holistic structure transferring the main marketing point: this product is developed by a pharmacist craft-professional company and contains hand-made pharmacist secret recipe inside.
Continue readingThe formal development of the bottle is inspired by the abstract precolonial sculpture, myths, magic, sacred geometry, the wisdom of nature, seeds, cells and spores. The precepts and philosophy used in the sculpture of Brancusi, translating the essence of things in a three-dimensional experience carried to its purest and simplest expression. The creative process had in itself an awareness of recycling and permanence conditions under the clear understanding, that a simple and convincing expression means a highly complex execution, which needs high quality materials.
Continue readingAspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosity that drives all they do. A small group of these consumers gave real time feedback through the stages of brand development, involving them directly in the creative process. By making the consumer central to every decision, the Off The Eaten Path team was able to create a more authentic experience across every application.
Continue readingFounded by beauty industry veteran April Peck, Save Me From is a category-busting haircare treatment designed to combat six sources of hair damage: age, thermal, sun, pollution, chemical processing, and product buildup. Dubbed ‘Hair Reboots,’ each product is thoughtfully designed, showcasing the brand’s proprietary ingredient and commitment to suicide prevention. Save Me From’s packaging is a cathartic unboxing experience, requiring consumers to tear away the source of damage to reveal the product within.
Continue readingThe traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.
Continue readingIn medieval times, local breweries let their beer age in over 600 years old rock-cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage-style type fonts. The sealing label with the company’s “St. Mauritius” trademark and the copper-colored crown cork convey craftsmanship and trust.
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Packaging Design News features World's best packaging designers and their creative packaging designs.
Stool by Fernanda Marques
Thursday, 19 SeptemberExotic by Bashar Ajlani
Wednesday, 18 SeptemberBeverage by Woongjin Food Design Team
Tuesday, 17 September
Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.