Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
Geometric balance, simplicity and harmony. Saristi herbal infusions. The Cuore e Mente Game. A Journey for the Senses. An impeccable gift. Where does your inner harmony take you today? Discover the energy of Mother Earth teeming within. Discover an exciting package. Play and enjoy. Well, as Carl Jung once said, The creative mind plays with the objects it loves! When the mind, body and soul are aligned, true harmony is found. And when design is added, magic is born!
Continue readingThe packaging idea fully demonstrated the brand's historical origins, geographic background and quality characteristics. Through an expression of illustrations, the brand's ancient brewing skills and unique geographical location are combined, and displayed in the Han Dynasty mural art style thousands of years ago. The front of the box is abstract and full of Chinese ink and wash mood. Strengthened the brand's sense of quality and added art.
Continue readingThe design was inspired by the posture of the trunk of the old vine and the unique ecological environment of the plateau. Use Chinese ink painting techniques to express the texture of grape trees, and three spirits to represent the unique natural environment of Shangri La. The butterflies represent the local air, the fish represents the local water, and the pines represent the local soil. The whole picture is divided into three parts, which can be combined to form a complete picture of vine growth. In this way, people are urged to protect the ecological environment and inherit the national.
Continue readingThe packaging design of this product integrates the local nature, culture and tourist attractions, and combines the characteristics and themes of the product itself to enhance the scene experience of consumers. Visual changes brought about by separate images and different packaging combinations are easier to form sales interaction and communication. There is a card attached with the product, the front side can be used as decorative painting display, and the back side is a line drawing screen, which can be filled with color and doodle freely to increase consumers' participation experience.
Continue readingTheo Chocolate pioneered fair-trade, bean-to-bar chocolate. But when new players came along and fair trade was table stakes, it was time to differentiate. Consumers wanted their choice in chocolate to be simple. Designers needed to show the link between higher-standard chocolate and good taste. They clarified brand purpose, expanding their offerings through innovation. For design, designers prioritized elements that were central to this story and developed a confident visual identity across the ecosystem.
Continue readingThe aim was to elevate the brand's quality and premium perception and consider the entire packaging portfolio, developing a flexible design system that allows for future innovation to guide and inspire the entire brand look and feel, including the touch points of portfolio strategy, POS and collateral materials, retail inspiration, and brand content. Designers also wanted to help increase competitiveness on shelf among the varietal set through an uplifting new branding and packaging. Our key challenge as a design agency was to amplify the desire for the brand through a bolder look and feel.
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Packaging Design News features World's best packaging designers and their creative packaging designs.
Hob, Hood and Oven by Fabrizio Crisà
Thursday, 19 SeptemberGymnasium by ZHOYU
Wednesday, 18 SeptemberPaper bag by Aliki Rovithi
Tuesday, 17 September
Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.