Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Tanaka 1789 X Chartier Sake Blend 001

forceMAJEURE worked closely with Chartier to develop a brand and visual strategy, as well as a design system, to represent the collaboration between the Tanaka 1789 Brewery and Francois Chartier, associating two very different cultures to create one unique and disruptive product and design. They wanted to bring to life the collaborating synergy of two Masters in their respective crafts, the juxtaposition of old and new, traditional and modern for this groundbreaking product. The clients were looking for a very modern interpretation for this brand, and that was achieved in the design.

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Biboi

An innovative, unusual and carefree design to define the identity of these wines. A geometric design that takes its cue from the seventies and enriches it with iconographic elements that represent the characteristics of the Sardinian territory. The design of these labels is studied to give a tactile effect when the bottle is removed, thanks to the paper of the label and the embossing of some parts of it. The goal is to communicate a fresh and youthful, carefree and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.

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Renata-A

The natural bottle as a starting point is made from Taiwanese tea stems, making it environmentally friendly and everlasting. The design uses the only “globally EU certified” tea stem bio-based recycled shampoo bottle. The emphasis is on the global environment along with the requirements and persistence of quality. Pure Chinese Formula Shampoo contains a variety of Chinese herbal extracts.

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Heffron

Rum Heffron was created in 2020 on the occasion of the centenary of the return of Czechoslovak legionaries to their homeland, Czechoslovakia. The legionaries fought in Russia in 1914-1918 against the Russian Bolsheviks. Heffron is the name of one of the ships on which the legionnaires sailed from Vladivostok via Panama back to Europe. Therefore, the rum is of Panamanian origin and its design is inspired by letters sent by legionaries from their travels around the world home. Rum Heffron became one of the flagships of the manufacturer the Green Tree Distillery.

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Nefer

The bottle design is derived from the curved lines of the female figure; the skeletal structure and the distribution of muscle and fat, with a very Iconic and identifiable packaging. The box is a sculpture with its curved edges in a very elegant appeal with the golden typography. Nefer is when art, technology, and design are combined to create a luxurious and sophisticated product, package, and brand. The inner core containing the fragrance as the body contains the soul. The exact translation of the ancient Egyptian word Nefer in English is "Beautiful on the inside and the outside".

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Hey Mama Wine

Hey Mama Wines was inspired by all the amazing mothers out there who deserve an equally as amazing beverage. The product was created to bring a smile to the faces of all the women that received it! Part of the proceeds that Hey Mama Wines receives, goes towards female driven charities as well. As a way to spread a smile to any mother receiving this wine as a gift, customizable hand-written notes are included with each package, a special touch that is sure to brighten anyones day.

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