Packaging Design News

Gwenael Nicolas

Perfume

Friday, 14 June 2024

Curiosity Essence

This perfume was created as Curiosity's orginal perfume collaborating with Japanese renowned glass maker, SUGAHARA for the hand-blown bottle and a young Japanese perfumer for the scent. The perfume concept succeeded "CURIOSITY ESSENCE" the monograph book, revealing firm's design inspiration from Japan and the perfume was designed with the same philosophy. The suspended drop expresses the echo of memories, the simplicity of that moment reveal its transience as well as its immense preciousness.

PepsiCo Design and Innovation

Aluminum Can

Thursday, 13 June 2024

Pepsi Challenge China

The Pepsi Challenge China Can dramatized the spirit of the Pepsi challenge campaign in which “Pepsi Ambassadors” issued a series of challenges and rewards to encourage the world to dream a little bigger, have more fun, and most importantly to Live for Now. Pepsi Challenge aimed to unleash the deep wealth of talent among China’s young entrepreneurs, designers, athletes, filmmakers, technologists, and musicians, leveraging a boldness that reflects China’s new generation. Each can was designed to resonate emotionally as a uniquely styled piece of art, together making a collectible series.

Springetts Brand Design

Sugar packaging

Wednesday, 12 June 2024

Enjoy

The brief from Silver Spoon was to create a new brand for people wanting to reduce their sugar intake but keep the benefits of real sugar. This concept emphasises the positive aspects of the sweetening product - 100% taste, 100% natural and 33% less calories. The brand name - Enjoy - captures the positive attributes of the brand, with none of the guilty feelings associated with trying to keep healthy.

Springetts Brand Design

Beer packaging

Tuesday, 11 June 2024

Beer'd Up

This is a concept for a new craft beer producer, that builds on the current trend of trendy new ale drinkers becoming more numerous than old fashioned lager drinkers. The idea draws together the two current fashion trends of craft beers and young hipster men who are bearding up (growing beards). The can illustration creates humour around men with beards and contemporary culture in general. The back of pack faces create hipster totem poles and a wall of Beer'd Up characters when stacked on shelf.

Wonchan Lee

Beer packaging

Monday, 10 June 2024

Leuven

Differentiation is probably the most important factor in packaging these days as packaging is often the only way to appeal and compete with other products on the shelf: it has to stand out among others. This solution is clearly a new approach and concept for beer packaging: not breakable, lighter to carry, less production cost, therefore has advantages in both delivery and production. From brainstorming to branding, choosing the materials and finishing, Leuven differentiates itself from other premium Belgian beers in the market.

Francisco Elias & Nelson Fernandes

Dvd Box

Sunday, 9 June 2024

Paths of Light

The best way to hold the short animation Paths of Light by Zina Caramelo was to ensure that the DVD had a beautiful case to match. The packaging actually looks like it was plucked from the woods and moulded to form a CD. On the outside, various lines are visible, almost appearing as small trees growing up the side of the case. The wooden exterior also helps to give it an extremely naturalistic look. Paths of Light is an extreme update from the cases many saw for CDs in the 1990s, which usually consisted of basic plastic with a paper package to explain the contents inside.(text by J. D. Munro)

Packaging Design News

Curiosity Essence

Pepsi Challenge China

Enjoy

Beer'd Up

Leuven

Paths of Light

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Curiosity Essence

Pepsi Challenge China

Enjoy

Beer'd Up

Leuven

Paths of Light

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