Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
Westland Horticulture wanted to encourage people to feed birds and to create interest and involvement in feeding birds in everyone's garden, by giving young people the desire and enthusiasm to get involved. This concept creates a range of individual bird houses, one for for each seed variety, so that when the products are merchandised they look like a little street of bird houses.
Continue readingMullet fish roe is famous as a true delicacy. The packaging design with its premium appearance focuses mainly on the use of black as a color to visualise the fact that this fish is named for its black backside. In addition, the color concept aims to picture the specific atmosphere occurring during the fishing season, as the coastal fishing villages are then covered with the golden light of mullet fish roe that have been laid out to dry. For this reason, mullet roe is known as the black gold of the sea.
Continue readingThe most unique thing about this project is the rich history of the trademark in question, which should have been taken into account while working on redesign concepts. This brandy enjoys a rather numerous group of loyal buyers, whose perception of the product ought to be considered during the development stage. Thus the famous brandy got a new packing design, which is in many ways similar to the old one but with a more attractive and modern feel.
Continue readingThis project involved the application of an entire range of complex solutions, starting with a massive marketing assessment of the competition to the application of the best modern printing techniques while making the labels. In essence, we’ve created an entirely new design, which helped to get the product to a higher price segment, while keeping the brand’s recognizability and its integral ethnic component.
Continue readingElegance and aesthetics were customer’s guidelines for that new bottle project. Helena came as a perfect name to express seduction for its original and innovative design. The beauty of its embossing wrapping a creative bottle shape, very different from traditional cabernet or burgundy shaped wine containers. The whole label features premium details such as elegant typography and hot foil stamping, relief silk-screen printing.
Continue readingThese are the packages of a new line of wall paints by PROLAT four different containers for four colors that belong to the same product family, but possess different properties. They all share top quality and a number of features friendly both to man and to the environment. Fresh design ideas, elegant typography, neat pictures and simple, targeted messages contribute to the desired final visual result.
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Packaging Design News features World's best packaging designers and their creative packaging designs.
Open Tableware System by Narumi Corporation
Wednesday, 8 MayProvisional bar by Naoya Matsumoto
Tuesday, 7 MayLuxury shoes by Gianluca Tamburini
Monday, 6 May
Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.