Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Altitude Series

Altitude Map is applied as a unique creative idea, in which every single curved line stands for the terrain of the production area and the flowing posture of the wine body. The quality and grade of products is indicated by the coordinates and figures of the altitude, which could further inspire the consumers to study and discover the secrets of treasures of the wine and directly present the theme of products accordingly.

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Shebude Wine

Designers used a jade pattern from the Warring States Period as the main element of the outer packaging. The shape of bottle adopts the most classic cylindrical shape. The upper half of the wine bottle is plain and transparent, the lower half is striped glass, and the bottom is made of gold in the shape of Chinese mountains and rivers. The silver outer box is printed with Chinese classic patterns. The cutting technique is elegant and powerful and the style is fresh and unrestrained.

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Wan Shan Jiu

As an oriental high-end Baijiu originated from Shanghai and is positioned in the international market, it's a very bold attempt and challenge to adopt the artistic aesthetics of western classical architecture. The unique triangular bottle is used to integrate the Triangle decorative elements of western classical architecture with the three begets all things of the world of eastern philosophical thought, presenting a sense of solidity and stability, and full of infinite possibilities as well.

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Xijiu Silk Road Liquor

This series of Jiang-flavor package is designed for the Silk Road by combining the Silk Road landmarks, elements, and culture. And its modern creative approach to deliver the Chinese culture embedded in the spirit of the Silk Road to consumers is the main reason why it is so impressive. By integrating the major landmarks and elements of the Silk Road, this product can remind consumers of the memories of the Silk Road in a marvelous way.

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Prakrishi

A product extension for the mother brand Prakrushi (which has several other segments under it) this range of 6 distinct flavored honey faced a challenge to maintain the fine balance. on one hand, it should have a distinguished identity as product segment but without being too away from the flagship brand's visual grammar. Hence, the transliteration of bee wings into an aesthetic manner as a visual device that not just creates an eye-catching graphic but also delivers sufficient visual information to the consumer to make an informed decision at the shelf.

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Dream of the Blue Manual Class

The product is a premium baijiu of the brand Yanghe, produced from 600 years old cellars by hand. Its production process is included in China's list for Intangible Cultural Heritage. It is designed in the shape of an inherited teardrop, with a combination of sandblasting in the form of movable type printing. Manual hammering, like cellar mud, warm to the touch, with dark blue and metallic gold. The ink is hidden with sprinkles of gold, deep but not dull, rich but not heavy, echoing quality of the product, conveying deep cultural richness and promoting the Chinese spirit of craftsmanship.

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