Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Blandy's Madeira

The identity and whole Blandy's range, world leader in the production of Madeira wine, were renewed by the Portuguese agency Omdesign with the aim of reinforcing the positioning of the brand. New packages were also created, in line with the new image, which have elements connected to the traditional production of Madeira wine.

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Omdesign 2014

Since its foundation in 1998, Omdesign has offered customised and limited editions to its partners and clients as a Christmas gift. Every year, a beverage is chosen and the agency creates a specific label, bottle and packaging. In 2014, in partnership with Unicer, the largest Portuguese beverage producing company, an edition was created for an Imperial Stout-type craft beer. The packaging can be used afterwards as a tray to share and enjoy the beer with a light meal.

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JS Tallman Bourbon

JS Tallman is the inaugural bourbon from Double V Distillery. The bourbon was made entirely from scratch in Battle Ground, Washington using local ingredients. The name JS Tallman is an allusion to the family tree of the distillery. The label pays homage to this story and to the distillers’ passion for detail. Copper foil and blind emboss on matte black paper form a bold, dramatic presence. Each bottle is hand signed and closed with a decorative necker that bares the family crest.

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Williamson Tea Elephant Caddies

Springetts were asked to develop a range of gift caddies for Williamson Tea and transform its elephant branding into a unique three dimensional icon. The distinctive shape gives the brand strong on-shelf presence and powerfully links the caddy with the brand logo (an elephant). The launch of a range of elephant caddies, each with different graphics and characters, allowed the brand to appeal to a wider audience and for the caddies to become collectible items.

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Barb Perfume

Barb is a perfume brand for men, which stands out against others on the market crowded with trendy and glossy flasks. It reflecs the man’s personality, savage power and courage. The brand has fluid identity and do not use logo in its common sense, for it contradicts the philosophy of Barb, the philosophy of free and fearless spirit. Barb doesn't hang tags and doesn't attach anybody to the brand. The man, himself, is the brand. Barb is the absolute extension of it's owner's personality.

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Jacobs Coffee

This packaging is unique as it takes a conventional coffee bag and places a box style lid over the top to deliver a flat surface providing both functional stackability and large format space for branding and product differentiation. The lid itself employs winged engineering to hold it in place. The wings reverse fold up against the side panels and then catch in place in the fold of the bag thus ensuring the lid can not slip off. It provides the consumer with strong brand messaging and product differentiation defined by a distinctive colour and numbering system.

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