Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Mountain Dew

A special edition can for Mountain Dew was to be released in honour of Oman’s 45th National Day. Mountain Dew, a brand by PepsiCo, and Oman’s number one drink, is characterised by its bold attitude, its daring persona, and its passion for adrenaline-inducing sports and activities. With a character as rich as this one, we set to work in order to capitalise on this persona, emphasising its essence as it celebrates this special day. The result, Mountain Dew has definitely channeled its inner sense of pride by staying true to its character as it joins the celebration with its people.

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The Accumulation of Wealth

The packaging design for these coin bank was inspired by the Five-way God of Wealth and the five elements colors. In Taiwanese culture, each of person has own zodiac. Each of zodiac has different Five-Phase Theory of Chinese numerology. So, people can choose the packaging which color belong to their zodiac. According to the personal zodiac People can take the packaging and place it in their own lucky position in the house or in the company. The design team for the accumulation of wealth make the packaging include agriculture products and how to make people can gain money by themselves.

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Numerial

Inspired by the way-finding system, Numerial hotel bathroom amenities packaging design is driven with typographic numerals that is an international communication tool. It allows the user to understand the sequential order of how the products should be used so the tired business travellers, making up the majority of the hotel clientele, are reduced of the effort of digesting product information. Understanding the different users to arrive to a solution was an important part of the design process. Presented in a wooden box adds rich historical feel while maintaining its integrity and simplicity.

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eo Beauty & Health

Studio 10 Design created the packaging of one of their client's signature product, the beauty soap. As their client's products contain no artificial colors and preservatives, Studio 10 decided to create a clean design that can showcase that. The main visual that is used is an irregular shape that symbolises soap dissolving in water. By using translucent paper in the packaging, consumers will be able to see the soap as it is, natural, uncovered. Besides, stitching is used to give the packaging a more unique and handmade feel.

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Tyto Alba

Companhia das Lezírias is a great example of respecting nature and protecting species, supporting projects like TytoTagus. This project study the spreading of Tyto alba, commonly known as the Barn Owl, and led to an increase in the owl’s population, reinforcing its role of protecting the vineyards. We portray the mythical bird’s features in a special design making it come to life and reminding us of its watchful personality, conveying quality and reliability.

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Vonziu Elite Puppy

The brief was to create a stunning range of dog food packaging which would not only have a strong shelf presence among the vast variety of pet food brands, but would have a hypnotic indulgent appeal. The answer...to create a stunningly simplistic, clean, yet sophisticated design with the ancestral wolf as it’s core symbol for the new range. The wolf, emerging out from the dark shadows with iridescent, penetrating eyes is the focus of the branding. The eyes on each pack in the range were colour-coded to differentiate the variety.

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