Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Valerii Sumilov
Series of exclusive wines
Tuesday, 20 February 2024

Echinoctius

This project is unique in many ways. The design had to reflect the unique character of the product in question – exclusive author wine. Besides, there was a requirement to communicate the deep meaning in the product’s name – superlative, solstice, contrast between night and day, black and white, open and obscure. The design had the intent to reflect the secret hidden in the night: the beauty of the night sky that amazes us so much and the mystic riddle hidden in the constellations and the Zodiac.

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Guilherme Jardim
Vodka Bottle
Monday, 19 February 2024

Siberian Wolf

We designed an exclusive bottle for this brand and designed by us. The goal was to create a modern cosmopolitan brand that would appeal to a young vodka consumer and express a siberian feeling. The brand name is Siberian Wolf. In one color you can see the western part of Russia and in other color you can see the siberian part. The wold is present on the top of the map. The slogan is "Wolves don't wear collars", appealing to freedom. The shape of the bottle is elegant but very modern style. The entire design aims to express the feeling of modern Russia. The range is composed by a premium edition (blue), a super premium edition (black) and a limited edition (gold).

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Valerii Sumilov
Series of Spanish wines
Sunday, 18 February 2024

Botella de Vino

The name of the product - Botella de Vino - was embodied on four different levels. First, it's the product itself, which is a "bottle of wine" per se. Second, it's the name of the product, which bears the same meaning. Third, it's the stylized image of a wine bottle on the label. Fourth, it's the use of writings spelling "botella de vino" that form the bottle shape. Thanks to this visual recursion, the only thing the buyer is looking at no matter how close or far they are from the product is a "wine bottle".

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Jeff Klok
Sports Drink Package
Saturday, 17 February 2024

PROfit Sports Drink

The new packaging for PROfit launched in early 2013 evolving the brand identity and concept from a standard container to a stand-alone iconic package that is aggressive, sporty, and modern. The packaging features a sport infused container with a highly reflective and clean label with ghosted attributes. Tying the two together is a hexagonal texturing feature on both label and container.

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Asta Kauspedaite
Labels
Friday, 16 February 2024

Propeller

Propeller is a collection of spirits from various parts of the world, associated by air travel theme and a pilot traveller as a brand character. Features of each sort of beverage are exposed through numerous illustrations, inscriptions resembling aviation badges and sketches serving as cocktail recipes. Multifaceted design is complemented with various tones of coloured foil, different lacquers, patterns and embossing.

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Springetts Brand Design
Baby food brand
Thursday, 15 February 2024

Sprout

A brand idea seeking to break new ground in the baby food category by the introducing a fresh chilled range of part-prepared baby food, similar to formats available for adults. This would allow mums to make their ‘own’ baby food easily and quickly. The concept name is intended to convey the integrity of the ingredients and how the right food is key to healthy development. The creative execution is a playful, literal expression of ‘you are what you eat’ - presenting your baby as happy and healthy with the help of the best ingredients.

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