Packaging Design News

The Donn

The Donn symbolizes the youngest of The Craft Irish Whiskey Co. range; a gateway to the core values of the brand as of an immersive experience around this or any product that CIWC develops. No accessories are spared, no details too small. From a disruptive, statement bottle design, to an immersive see-through box, the user can find every single component that can truly provide the perfect whiskey experience for one. Glass, pipette and stones, all safely secured onto the suede backing of the box, create a secure display of accessories, complemented with the soft touch of leather detailing.

Beidacang Junfei Wine

Based on the design theory of the five senses, the bottle shape is designed with peach blossom makeup, and the bottle cap is shaped like a peach blossom and decorated with ancient hairpins decorated with phoenix hairpins, reflecting the spirit of "junfei". The box is based on the "cross-collar right lapel" of Hanfu as the creative point, creating a visual feast of "Phoenix Crown and Xia Phi". The ingeniously designed handle at the collar is convenient for consumers to carry.

Tsingtao

By adjusting the typeface, the Tsingtao logo has been upgraded, adding elements like a cast matching with a gold and wooden texture. A family-crest-like totem is created, offering an authentic historical touch. The illustration is recreated from a Gold Certificate won by Tsingtao from the 1906s Beer Championship in Munich; composed of lilacs, wheat, butterflies, beer barrels and the goddess Hestia; from afar, sits the Tsingtao factory, museum, brewing masters in carriages and another goddess.

Pepsi Expo 2020

Pepsi Football

Pepsi celebrated the NFL in Mexico with a limited time offer can series that harnesses the power of the game. The approach dramatices the athletic power of the players and celebrates four NFL teams. The visual language heroes illustration within a design that showcases the passion of the national football league. The design reflects the strength and endurance of players and the pure emotion that keeps fans engaged in all game season.

Pepsi Chinas People Daily New Media