Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Nianfenyuanjiang Gu3o

Gu30 is a bottle designed for baijiu, a traditional Chinese spirit. The design continues the Nianfenyuanjiang product line and keeps the established bottle shape and the dragon motif. The bottle is made with sarin, a bright and transparent material, so the carved dragon texture appears clearer and the liquid inside is easier to see. Glass, plastic, acrylic and paper are used in the packaging. Imperial elements recall the long brewing history of the distillery. The design aims to place the product in the premium segment of the baijiu market.

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Dream of the Blue Manual Class

Dream of the Blue Manual Class is packaging for a premium baijiu, a traditional Chinese distilled spirit. The bottle has a teardrop shape and is finished in dark blue with metallic gold. The glass is sandblasted and then coated with hammer finish paint, giving a soft and warm surface similar to cellar mud. Engravings show an arch from the Classical Gardens of Suzhou and twelve key moments of the brand. The presentation box combines blue variegated leather with wood textured paper and hot pressed detailing. A four code system protects the packaging against counterfeiting.

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Nverhong Guihualinzang

Shaoxing Nverhong Winery Co., Ltd. has a long history. Founded in 1919, it is a representative of Huangjiu. It is located in Shangyu Dongguan, Shaoxing City, Zhejiang Province. It is one of the backbone enterprises of Huangjiu industry in China and the vice-chairman unit of the Branch of the China Alcohol Industry Association.Nuerhong Huangjiu is brewed with the finest white glutinous rice, with a clear and transparent colour, a mellow yet rich taste and a strong and long-lasting aroma.

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Flow

Flow is a packaging design for white wine that encourages moderate drinking. The bottle is shaped like an hourglass and is made of transparent double-layer glass. The simple outer layer allows the inner hourglass container to be seen. A scale in milliliters is marked on the bottle surface. The hourglass form makes the drink flow slowly, so pouring takes longer and the poured amount is easier to control. The outer box is made of transparent PVC. Flow links drinking with the passing of time and reminds people to value health.

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Oliv

Oliv is a packaging design for a Swedish extra virgin olive oil brand. The main bottle is made of borosilicate glass with a glossy finish that reveals the color of the oil. Olive oil is usually sold in tinted glass or in tins to limit exposure to sunlight. A patented glass combination was developed with a partner manufacturer to keep the oil visible and protect its quality. A second bottle, for a flavored oil, carries a hand printed matte label with blue textured foil. The black box is filled with shredded hinoki wood.

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Cain Grenade

Cain Grenade is a packaging design for a men's perfume. The container takes the angular form of a grenade, giving the product a strong and bold appearance. Layered gradient colors cover the surface and shift with the light. The outer box is formed with simple, clear lines drawn from antique motifs, creating a calm and elegant look. Several contrasting colors are combined on the box, and a raised and recessed texture is applied to add depth. Bronzing makes the details more refined. The packaging measures 60 mm in width, 55 mm in depth and 120 mm in height.

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