Bigelow Tea Rebrand
2013 marked the 68th anniversary for the Connecticut based specialty tea company Bigelow Tea Company. To commemorate this landmark, my assignment was to reinvent the Bigelow Tea brand through an innovative product delivery system, introduced in a high-end gift set package and identity. The innovative tea concept I developed was Bigelow’s signature teas in the form of a dissolvable powder, compacted into a sphere shape. I expanded on these diamond-rotated cubes in the gift box construction, resulting in a pyramid inspired structure that is modern and unique compared to the competition.
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