Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Zongchuan 1929

Zongchuan 1929 also serves as a unique blessing for the recipient. As a gift for the Dragon Boat Festival, it plays an important role in conveying emotions between people. The temperament and culture it presents reflect the personality and cultivation of the gift giver. Zongchuan 1929 is designed to give a sense of the bustle of Chang'an's streetscape and the warmth of its people. The unique box opening and printing process, as well as the use of sustainable paper, also reflect the brand's social responsibility as a long-established Chinese brand.

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Kweichow Moutai Sanhua Flying Apsaras

The design takes inspiration from the Flying Apsaras motif found in Dunhuang murals as its primary visual concept. Hand painted in the style of ancient Chinese mural art, depicting the beautiful and agile posture of Tang Dynasty flying figures. Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a Flying Apsara flying out from the Dunhuang murals.

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Aquetha

Online gallery that exposes the aged sake as work of art. Aged sake is a minor genre among Japanese sake, and the design team needed to re-propose it to the world in a way that is not bound by the traditional context of Japanese sake. Therefore, they created a design to position Aquetha, which is characterized by ice-temperature aging, as the umbrella for the online gallery Kitamura Sake Exhibition, which views aged sake as works of art, and as the first of the works that will be exhibited and sold there. Based on this concept, they planned and developed bottles that are hand-made by art.

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Fold

Tests have shown that the effective ingredients concentration of ordinary hanging teabag liquid is only 40 percent of that when directly brewing medicine. This is because ordinary teabags wrap medicine inside, making it difficult for water to flow smoothly from the inside out. This design aims to increase the effective drug concentration and reduce medicine waste. We also hope to use origami technique to save more volume in the product to implement sustainable design concepts. When water is poured into it, it will unfold layer by layer from a flat folded shape, forming a barrel structure.

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HLJ Nine and Eighteen Natures of China

It is committed to tailoring a range of strategic services such as brand strategy, big data management, creative advertising, product design, and channel operation. The company upholds values of working selflessly, seeking truth, and staying focused, all aimed at ensuring long-term success for businesses. It undertakes the mission statement of helping businesses gain competitive edge.

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The Maple 7

The Maple 7 brings together a design merger between the usual take on luxury and experiential elevation, joining and completing this unique experience with Canadian rye and maple, elements subtly translated into the bottle design, creating a bold, striking presence enhanced and completed by minimal details that elevate both bottle and packaging into a disruptive shaping that demarcates itself from the rest of the competition, and using the ribbed base as a disguised highly reflective section, capable of creating a deep optical illusion that elevates the whisky and all of its natural colours.

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