Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

ZeSoup

Quzend studio team had a goal to create a packaging for instant soups saying that it is a natural product, as well as very tasty and healthy soups. As this is the first batch of soups to be produced and it should attract attention, the emphasis was on color solutions. Each main shade completely repeats the color of the product, and the black background of the package intensifies this effect of brightness showing it in contrast. On the cover there is a minimum of information to attract the client with a sense of taste and beauty of the product.

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Santaren

Santaren is the result of the silent, dark, patient maceration of plants and spices. The objective was to make the design eminently original, to endow the bottle with all the elegance, personality and refinement of the liquid it contains, serenely distilled, full of feeling and history. The graphic approach for the label was classical, employing engraving techniques to create an image on heavily textured cotton paper. Ornamental typeface, luxurious detail and biblical symbols were incorporated to narrate the martyrdom of Saint Irene for a refined, elegant design. A delightful project.

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Jus Cold Pressed Juicery

The logo and packaging were designed by local firm M — N Associates. The packaging strikes a right balance between being young and hip but also somehow handsome. The white silkscreen logo looks contrasting against the colorful contents with the white cap accenting it. The triangle structure of the bottle lends itself nicely for creating three separate panels, one for the logo and two for information, especially the detailed information on round corners.

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LiCha

Licha, a local tea brand in Taiwan, is inspired by “the affection of gifts”.The brand expands on the idea of sending gifts by creating western-styled sophistication, integrating the classic and the chic, and highlighting characteristics of different products with bright and colorful packaging, thus promoting the fine teas of Taiwan to the world.

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Create Your Own Moon

The project is a creative twist on traditional Chinese moon cake. Celebrating family reunion during Mid Autumn festival, the project aim to provide a more interactive gathering experience. The core of the project is a sturdy yet delicat acrylic box containing a custom made, round shaped moon cake, honey spray, and small test tubes of edible colour sugar powder. While mooncake centres in the box, display angle of the small bottles is easy to pickup on the side. Honey spray acts as an adhesive, and user can then sprinkle colour sugar on top to create their unique moon.

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Amaro 33

The aim of the client with this NPD was to enter into the high-priced liqueurs segment, expecting to be seen as simple yet different. The inspiration came from mixing the classical codes of this type of drink with a contemporary touch to attract young consumers. As a result, it is used a hip flask as a base, which was modelled in shape and details with texture on the front and back, and a label that in daytime looks minimalist and at night, glows in the dark illuminating the brand.

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