Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Wen Liu
Alcoholic Beverage Packaging
Monday, 25 August 2025

Lidu Sorghum 1308

It carries a strong sense of history and humanistic care. The gradient gold electroplating is applied to represent the gold-like preciousness of the ancient pit and microbes, serving as an endorsement for the exceptional quality of Lidu Sorghum 1308. And such elements as the sealing wax seal and the national treasure certificate label are provided as corroborative evidence. The core creative element and auxiliary elements are combined to create a coordinated balance highlighting the luxury.

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Kota Sagae
Bottle Label
Sunday, 24 August 2025

Shochu X

Designed for a rebranding of Shochu X, a company that creates new value from a modern perspective for shochu, a traditional spirit produced in the Kyushu region, Japan. Focused on the fact that this brand does not only offer the value of alcoholic beverages but also values the relationship with culture and lifestyles. Used a Western spirits like bottle shape and label, but added a graphic design with a Japanese style pattern and minimalist aesthetics to express the cultural fusion between the West and the East and global citizens' happiness of being socially connected through this shochu.

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China Resources Snow Breweries
Packaging
Saturday, 23 August 2025

Snow Draft Beer

Snow Draft Beer is a packaging series for a pure malt draft beer, produced as an aluminum can and a glass bottle. The design follows a minimalist approach and uses aurora green and pure white as the main colors. Line drawings of malt, hops and water ripples refer to the three brewing ingredients. The glass bottle is slightly narrowed at the waist for a comfortable grip and is embossed with Chinese calligraphy characters meaning pure and draft. The bottle holds 460 ml and the can holds 500 ml. The unified design is intended to convey purity and a fresh taste.

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Chenxiang Xi
Gift Box Packaging
Friday, 22 August 2025

Moon and Tea for Mid Autumn

Moon and Tea Mid Autumn is a gift box created for the Mid-Autumn Festival, which is traditionally celebrated in China in the eighth month of the lunar year. The box is made of natural materials such as bamboo, ceramics and wheat straw. It holds moon cakes with local colored rice and Pu-erh tea. Every part is designed for reuse. The body and the white porcelain cover plate become a tea tray, while the handle serves as a spoon. The inner box can be turned into a moon lantern, and the spherical part of the cover can be used as an incense burner.

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SHENZHEN JINJIA NEW SMART-PKG CO.,LTD
Liquor Packaging
Thursday, 21 August 2025

Zhuojiu

Zhuojiu is a packaging design for Chinese liquor. The shape of the bottle is inspired by the axe, an object linked with strength. The outer box is cut from reclaimed wood and shows a crack, as if split by an axe. The container is made of glass. No printing is applied to the box or the bottle, and the product name is engraved with charcoal. The box is 300 millimeters high, 180 millimeters long and 120 millimeters wide. The bottle is 180 millimeters high. The wooden box can be kept and reused later as an ornament.

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Hu Jijun
Mid-Autumn Festival Food Packaging
Wednesday, 20 August 2025

Galaxy Trail X

Galaxy Trail X is a Mid-Autumn Festival food packaging design developed with a planetarium. The outer casing is a silver metal box shaped as a triangle, a form chosen for its links to space and communication. Unlike standard flat iron boxes, the top of the casing is raised by one centimetre, expressing the wish to break through the plane and reach for the stars. The inner lining replaces plastic foam with a cardboard structure fixed by interlocking tabs and no glue. The box measures 361 by 312 by 75 millimetres.

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