Packaging Design News

TIGER PAN

Collagen Product

Wednesday, 13 August 2025

Yep

Yep is packaging designed for a drinkable collagen product. The outer box has a triangular shape, chosen to suggest stability and strength. The box is made of paper pulp, a recyclable material, and the outer box measures 170 mm by 100 mm by 186 mm. Inside, the drinkable collagen is held in a glass bottle. The label is printed with a transparent foil, which gives a moist and fresh appearance. The pink logo conveys youth and vitality. A clear information layout and a unified series system help buyers recognize the product from a distance.

Valerii Sumilov

Sparkling Wine

Tuesday, 12 August 2025

1821 Vintage Bolgrad

The Bolgrad brand embodies the essence of the southern regions of the Ukrainian coast: light atmosphere, great climate and good winemaking. The year 1821, which is indicated on the label and is its centerpiece, is the year the city of Bolgrad, located in the Odessa region in the south of the country, was founded. Bolgrad is the first Ukrainian producer who decided to bring to the market a sparkling wine in a lower and wider bottle, which is more typical of western producers. The design of this product reflects progressiveness, high status and adherence to European traditions of winemaking.

Shenzhen Orange One Dvertising Desing

Paste Packaging

Monday, 11 August 2025

Spicy Shrimp Soybean Sauce

Spicy Shrimp Soybean Sauce is a packaging design for shrimp paste. Unlike similar products that use strong and prominent colors, the packaging follows a simple and natural approach. The outer packaging features a calligraphic shrimp character as its main graphic element. The inner jar carries a label with a simple line drawing. A soft fish basket form gives the product a warm and natural character. The whole package contains no non-degradable plastic, which reduces harm to rivers and soil. The design also aims to raise awareness of environmental protection.

Dennis Furniss

Packaging

Sunday, 10 August 2025

Pepsi Football

Pepsi NFL Limited Edition is a series of beverage cans created for the market in Mexico. Four cans honour four American football teams: the Dallas Cowboys, the Pittsburgh Steelers, the Las Vegas Raiders and the New England Patriots. Each can uses the colour palette of its team. A dynamic illustration style shows players with exaggerated proportions to express the physical nature of the sport. The cans are made of aluminium and printed with high definition offset printing. The series was linked to a digital campaign and sold in stores and online.

PepsiCo Design and Innovation

Beverage

Saturday, 9 August 2025

Pepsi Chinas People Daily New Media

Everyday Heroes is a series of commemorative beverage can designs created for Pepsi in collaboration with the New Media division of China's People's Daily. The cans pay tribute to medical staff, workers, volunteers and delivery persons who served their communities on the frontlines during the COVID-19 pandemic. Each design honours a new generation of everyday heroes and expresses gratitude for their daily contributions. The packaging turns a familiar drink container into a simple public message of thanks and shared respect.

PepsiCo Design and Innovation

Beverage

Friday, 8 August 2025

Pepsi Expo 2020

Pepsi Expo 2020 is a series of limited edition beverage cans created to commemorate Expo 2020 Dubai. Three co-branded designs are themed around opportunity, mobility and sustainability. Each can carries an abstract composition with vibrant illustrations arranged around a stylized central figure. The illustrations are kept flat to leave the images open to interpretation. Every subtheme tells a story drawn from different cultures, experiences and backgrounds. The cans are intended as a window into the future and as a way to encourage conversation on a global scale.