Packaging Design News

Cera Una Volta

Cera Una Volta(Once Upon a Time) is not just a wine but also a leap into the past. It was born from the dream of creating a small oenological jewel by treasuring the teachings of the ancestors and the winemaking techniques of the past. The idea of the creative concept of wine tells, in the simplicity of the fairy tale hyperbole well represented by the illustration on the label, the story of the birth of this wine and that of who produced it. The style chosen is deliberately fairytale, to give a magical touch to a wine that differs greatly from the classic style of Vermentino.

Pepsi New Year 2020

Gogoon

Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the new light luxury baijiu in China's baijiu industry, also opens the time of light luxury baijiu consumption and third trend of Luzhou Laojiao.

Mminni

Mminni-X-Lab is a brandy designed for young people. X means unknown, infinite possibilities, goals and hopes in the design, which represents the exploration spirit of young people. The idea of design inspired by the product concept of towards the unknown and shine. In order to get rid of the traditional idea of brandy and produce a new brand recognition, the design uses unknown and color as the creative point to attract young people.

Botchan Ressha

A collaborative chocolate between a locomotive with more than 130 years of history and an up-and-coming, well acclaimed chocolatier. The trains are drawn with respect for railroad fans and its history, based on photographs of the actual trains taken by the designers themselves. The chocolate has a playful design to it that expresses the route on which the train runs as a maze. The deep green symbolizes the trade color of the train and the color of matcha chocolate. By consuming it while enjoying the maze, they can visit the route and background of the areas and cultures where the train runs.

Organic

Organic, Naturally Crafted, is inspired by the self-sustaining ecosystem created in organic vineyards, without the use of chemicals and synthetics. This ecosystem, generated in the vineyard, is fundamental to achieve a natural balance that protects the vineyards from pests and diseases. That is why designers highlight the natural ecosystem that lives within organic vineyards, as they are responsible for the health and fertilization of the grapes. This is a certified organic and vegan wine brand.