Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Mau Waxed Perfume

Mau

Mau is a packaging design for a waxed perfume inspired by Japanese tradition. The name Mau means dancing while floating, and the theme is softness and lightness. The perfume is held in a paper tube made of washi, a traditional Japanese paper. A touch of watercolor on the washi expresses the gentle character of the fragrance. Waxed perfume has a low water content, so the package can be made of paper alone, without plastic. The soft scent is intended for people who find alcohol based perfume too strong.

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The Soul of Maotai Flavour Wu Packaging Design

The Soul of Maotai Flavour Wu

Wu is a packaging design for a high-end Maotai flavour liquor. The bottle is shaped like a drop of liquid, expressing the idea that the liquor inside is a refined essence. The glass surface is glazed and the logo is gilded. The outer box is made of natural wood carved with a water grain pattern, which echoes the bottle form and can be recycled. A wood carved glass mould was used in production. The complete set measures 260 mm wide, 140 mm deep and 300 mm high. The design helps buyers understand the character of the liquor.

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2000 meters Black Tea

2000 meters

2000 meters is a packaging design for a black tea brand from Yunnan, China. The series is divided into three levels based on producing area, quality and flavor. An octagonal form is used as the shared symbol of the whole range. The lower level is packed in paper, the most widely used material, while the middle and premium levels use metal cans. A small red mountain rises on the top of the can to show that the tea grows at high altitude. Black and red are the main colors, with a little white and simple illustrations of old tree, brush and jasmine.

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The Meaninghall Tea Biluochun Tea Package

The Meaninghall Tea

The Meaninghall Tea is a packaging design for Biluochun green tea. Biluochun is a green tea produced in Luxiang, a small town beside Tai Lake in Suzhou, China. The packaging is made of special art paper with a mottled texture that recalls the old walls of the town center. Simple line graphics combine the symbols of the mountain, the lake and the hall into one landscape image. Hot stamping is applied to express the natural character of the tea. Elaborate illustration is avoided, so the local culture is presented in a calm and contemporary way.

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Cedea Glass Bottled Mineral Water

Cedea

The Cedea water design is inspired by the Ladin Dolomites and the legends about the natural light phenomenon Enrosadira. Caused by their unique mineral, the Dolomites light up in a reddish, burning hue at sunrise and sunset, lending the scenery a magic ambience. By “resembling the legendary magic Garden of Roses”, the Cedea packaging aims to capture this very moment. The result is a glass bottle making the water glare and flare to surprising effect. The colors of the bottle are meant to resemble the special glow of the Dolomites bathed in the mineral’s rose red and the blue of the sky.

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KannuNaUm Wine Labels

KannuNaUm

The design of the KannuNaUm wine labels is characterized by its refined and minimal style, obtained by searching for symbols that can represent their history. Territory, culture and passion of vinegrowers of the "Land of Longevity" are condensed into these two coordinated labels. Everything is enhanced by the design of centenarian grapevine that has been made with the technique of gold poured in 3D. An iconographic design that represents the history of these wines and with them the history of the land from which is born, Ogliastra the Land of the Centenaries in Sardinia.

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