Packaging

Discover 1029 award-winning designs tagged Packaging on Packaging Design News.

Designer / Brand: zhen yang Project Type: Flower Tea Packaging Tag: Packaging

Yin

Yin is a packaging design for flower tea. Each box holds six colors, and each color marks a different tea product. The colors allow the tea categories to be told apart with ease. Illustrations show the flowers used as raw materials for each tea. The flower shapes are cut into the paper package by laser engraving. The small carved holes let light pass through. An LED light source is supplied with the tea. After the tea is used, the box can serve as a small night lamp that shows a warm flower pattern.

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Designer / Brand: PepsiCo Design and Innovation Project Type: Beverage Packaging Tag: Packaging

Bubly Bounce

Bubly Bounce is a beverage packaging design for a caffeinated sparkling water line. The packaging extends an existing sparkling water range and signals the addition of caffeine without moving into the visual language of energy drinks. Bold and bright colors, bubbles, friendly greetings and smiles are kept, so the brand stays easy to recognize. The design also communicates the use of two flavors in one drink. The system is intended to appeal to current buyers and to stand out clearly on the shelf.

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Designer / Brand: Antonia Skaraki Project Type: Packaging Tag: Packaging

The Wine Barrel Classic

Designers presented the wine barrel in its natural environment, the barrel. They used codes of wine tasting (cellar, barrels, flows) and broke the stereotypes of bottled wine and designed the packaging so that The Wine Barrel communicates the quality of a wine taken directly from the barrel and reversed the established idea that good wine can only exist in a glass container.

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Designer / Brand: Angela Spindler Project Type: Packaging Tag: Packaging

Hightail

The agency was commissioned to develop the brand name, tone of voice as well as visual identity and packaging design for an innovative motorbike helmet accessory. The brief had a number of specific criteria, the packaging was to have a unisex appeal, to be reusable, enable high product visibility and be light weight for cost effective freight. The sleek and unique multi layered film pouch was designed to meet all of the client's requirements, as well as containing everything the purchaser needs to get up and running; the product, attachment clips, spacer and how-to brochure.

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Designer / Brand: Yuchen Han Project Type: Dog Food Packaging Tag: Packaging

Zhen Hao E

Zhen Hao E is a packaging series for dog food and dog snacks. The design draws on Chinese culture by presenting dogs as ancient emperors of different ages. In China, dog owners are often described as officials who serve their pets, and this idea shapes the illustrations. Cartoon dog characters indicate the size group, separating small dogs from medium and large dogs. Different colors separate dog food from snacks, so the range is easy to understand. Recycled paper, corrugated paper and aluminium foil bags are used.

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Designer / Brand: Viktoriia Korytina Project Type: Tea Packiging Tag: Packaging

Kind Tea is a Charitable Project

Kind Tea is a packaging design for a range of natural teas sold for a charitable project. The tea is made by two boys with Duchenne muscular dystrophy, and sales raise funds for their rehabilitation. The packaging shows a colorful character that reflects the joy of childhood. Three flavors are marked by three color schemes, so each variety is easy to recognize. Every flavor also has a winter version. The format is a 50 gram sachet with a label of 100 by 180 millimeters. Production and assembly were kept simple and economical, because the boys prepare the packages themselves.

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Designer / Brand: PepsiCo Design and Innovation Project Type: Food Packaging Tag: Packaging

Lay's Flavor Swap Influencer Kit

Lay's Flavor Swap Influencer Kit is a food packaging design created for a summer program that brought the flavors of Funyuns and Doritos to Lay's chips. The packaging combines the current Lay's bag design with the brand colors of each flavor: blue for Cool Ranch and green for Funyuns. A pattern of concentric rings recalls the shapes of the original chips and highlights the collaboration between the brands. A collective influencer kit was also produced and delivered to media personalities to start discussions about the program.

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Designer / Brand: Shiping Zou and Qinggang Xie Project Type: Sealed Fresh Can Tag: Packaging

Infant Milk Powder

Infant Milk Powder Sealed Fresh Can is a packaging container for infant milk powder. The can is compact and light in weight. The lid has an internal multi-point structure with a double sealing layer between the top and the bottom lid, which improves the sealing performance and keeps the milk powder fresh after the can is opened. A strap hinge makes the lid close by itself below 90 degrees and stay open above 90 degrees, so preparation is not blocked. A damping device slows the closing motion, and a click sound and a groove confirm that the lid is shut.

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Designer / Brand: PepsiCo Design and Innovation Project Type: Beverage Packaging Tag: Packaging

Mirinda Vintage Special Edition

Mirinda Vintage Special Edition is a packaging design for a soft drink. The label places the orange shaped logo at the center, with the Mirinda name set in rounded, bubble like lettering that differs from the current brand type. Glass bottles are used so the drink stays visible, and plain white caps complete the retro appearance. The design combines historic brand cues with a simple modern style. The result is a collectable package intended for young consumers and for people already familiar with the brand.

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Designer / Brand: zhen yang Project Type: Packaging Tag: Packaging

Jade Screen Flute

Jade Screen Flute is a packaging design for a bamboo flute. The box is made of environmentally friendly paper with a texture similar to bamboo. The paper is folded into the shape of bamboo joints, so the package matches the material of the flute inside. The design also incorporates the concept of the musical staff to reflect the musical character of the product. The box measures 55 by 45 by 490 millimeters. The packaging is recyclable and presents the flute as a natural and ecological product.

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Designer / Brand: Jiabei Jiang Project Type: Beverage Packaging Tag: Packaging

BrokenTopBrewing Co Beer

Broken Top Brewing Co Craft Beer is a beverage packaging design created for a small batch craft beer brand that makes IPA and pilsner. The graphic pattern is inspired by vintage toys. An integrated logo adapts to the color scheme of each product line and merges with the pattern to create a visual illusion. The cans are made of blue aluminum, customized to reach a deep navy tone that is rare for aluminum cans. Ultra-high speed ink-jet printing with a white ink layer makes the graphics more vivid. The standard 211 body can holds 12 ounces.

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Designer / Brand: Musa Çelik Project Type: Packaging Tag: Packaging

Messenger Angel

This design is for a brand established decades ago and has a nostalgic impression in the eyes of the customers. The packaging involves a mythological visual world with color transitions around the angel symbol. The floral structure in the bottle design refers to the brand's scents. The waves going from the bottom up in a spiral form give the effect of scent splashes and create the feeling of fragrances overflowing out of the bottle. The design aims to create a new, modern look for a historical brand.

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