Packaging Design News

Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Bakers Dozen

The Baker's Dozen Egg Carton is a reusable, molded pulp egg carton that holds 13 eggs. A novel arrangement of 13 eggs, it contains two rows of 4 eggs with one row of 5 eggs in between. Not yet practical for large assembly line packers, whose equipment is designed to pack an even number of eggs. Such equipment would need to be retooled in order to fill a 13-pack carton. For small egg producers who pack their eggs by hand, however, the carton is a unique and distinctive package, suitable for farm stands, farmer's markets and the like.

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Carp Leap

Anhua mountain tea: the concept of product creation is story narration, with traditional elements such as fish, dragon and pine as the main body. There are three stages: leaping over the dragon's gate, surpassing oneself and enjoying life. It symbolizes the memory of entrepreneurs' struggle. Visually, on the basis of specific illustrations, it focuses on the visual exploration of symbolic symbols.

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Twenty twenty

The twenty twenty is a hangover preventive and recovery drink. Research shows that alcohol slows the pace of communication between neurotransmitters in the brain. This delay in communication between the brain and the eyes means that it weakens the eye muscle coordination. This is what causes distorted or double vision. Its clean graphic elements underline the before and after effect once the user consumes the drink. It is a drink with no vivid colours to avoid migraines.

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Acqua di Nepi "Magnifica"

The design is made on a carton tube paired with a aluminated printed paper. On the aluminium mirroring paper has been create a special effect printing with Silver Pantone in order to obtain two different silver effects. One is shining and the other, in comparison, appear solid. Above on that we emphasize the design of the label but in a different and more sophisticated style.

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Morato

New packaging identity created specifically for the international market. Has been imagined the ‘typical’ experience of a foreign tourist who is travelling in Italy for pleasure or business. Around this idea, has been created a picture of a traveller in a restaurant or trattoria. As they are making notes on the things that have amazed them the most about our beautiful country, they are savouring some typical dishes, accompanied with the brand’s delicious products. An imagery made of colours, flavours and textures, but most of all flavour.

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Manners

This bottle of gin evolves in the same way as the different situations throughout the day in which this spirit can be tasted. His appearance presents a dual personality, so that from day to night he shows us his most hidden side. The whole brand, imbued with the London origins of its recipe and inspired by the popular elements of British culture, projects an image midway between the two extremes of strict formality and rebellion against all established order. And that conflict in British society is epitomised in a label that changes to reveal its wildest face when night falls.

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