Packaging Design News

The Tea

The core concept of this project is developed from the characteristics of tea product inheritance and development over a long period of time. Based on this, the inheritance and improvement in the process change of tea products are conveyed by the change of the style of Chinese characters in different ages. It is worth noting that the difference between Chinese characters and Western languages is that Chinese characters, in addition to their character recognition function, are pictographic and semantic, which makes them have a deeper meaning.

The Soul of Maotai Flavour Wu

Seagull Camera

This Camera is not only a digital product, but also like a sculpt machine of time. It keeps every touching moment, including characters, landscapes, and events forever.The use of recycle leather is generally good for the environment. Textured copper metal Plate and brown leather present Chinese characteristic of industry in 1950s. Exquisite bronzing and lock highlight the collection value of this product.

Moutai Group's - Taiyuan ZHI

Moutai Group's products have ingrained imprints of Moutai, such as the type of Moutai's bottle, the pattern of flying, italic letter and a series of other brand elements. The products of “ZHI”subvert the previous imprint of Moutai, only the elements of Moutai bottle shape is reserved, and then increased and heightened on the basis of the Moutai bottle, the packaging concept of "ZHI" is the element of water. Liquor is a kind of "water" that can bring emotions to people. It uses the pattern of seawater and the cliff on the ancient official robe 09 and traditional auspicious decorations.

Kailani

Arome Agency's works on the graphic identity and artistic line for Kailani packaging are based on minimal and clean design. This minimalism is in line with the product that has only one ingredient, magnesium. The typography chosen is strong and typed. It characterizes both the strength of the mineral magnesium and the strength of the product, which restores vitality and energy to consumers.

Bakers Dozen

The Baker's Dozen Egg Carton is a reusable, molded pulp egg carton that holds 13 eggs. A novel arrangement of 13 eggs, it contains two rows of 4 eggs with one row of 5 eggs in between. Not yet practical for large assembly line packers, whose equipment is designed to pack an even number of eggs. Such equipment would need to be retooled in order to fill a 13-pack carton. For small egg producers who pack their eggs by hand, however, the carton is a unique and distinctive package, suitable for farm stands, farmer's markets and the like.