Packaging Design News

PepsiCo Design and Innovation

Food Package Design

Monday, 14 August 2023

Lay's More Belgian Really Impossible

In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and product claims. In Belgium, it was time for the Lay's brand to launch new flavor innovations and try a new design approach to both retain current brand loyalists and acquire new consumers. Partnering with Brussels Ketjep, Lay's launched two new iconic and localized flavors for the Belgian market.

Wen Liu

Alcoholic Beverage Packaging

Sunday, 13 August 2023

Nverhong Guihualinzang

Shaoxing Nverhong Winery Co., Ltd. has a long history. Founded in 1919, it is a representative of Huangjiu. It is located in Shangyu Dongguan, Shaoxing City, Zhejiang Province. It is one of the backbone enterprises of Huangjiu industry in China and the vice-chairman unit of the Branch of the China Alcohol Industry Association.Nuerhong Huangjiu is brewed with the finest white glutinous rice, with a clear and transparent colour, a mellow yet rich taste and a strong and long-lasting aroma.

TIGER PAN

White Beer Packaging

Saturday, 12 August 2023

Nikasi

This unique Chinese beer which represents Tsingtao beer, Nikasi successfully attracts the jurors' attention not only by the elegant label design but also stands out with a different carved bottle. The thickness of a beer bottle is quite limited. The designer carved the bottle with an incredible patient and pleasing aesthetic, then made this ancient Sumer Wine Goddess,who is first goddess of brewery in human history, reborn vividly in this brand new high-end Chinese beer.

YongQing Liu

Packaging

Friday, 11 August 2023

Hongxinlong Tea

This is a New Year gift box. It presents the extensive and profound Chinese character culture. The gift box is made of paper pulp, and the tea leaves are stamped into Chinese characters through the membrane. The packaging combines tea culture and Chinese character culture. Every word is a blessing. These are all good wishes for the recipients. This is an innovation for tea packaging.

Gentlebrand Design Team

Wine Packaging

Thursday, 10 August 2023

Giossa

Giossa is a premium glass bottle for Prosecco sparkling wine. With this design, Gentlebrand pays homage to its territory and the Valdobbiadene hills, part of Unesco. The inspiration comes directly from the vineyard, clearly represented on the bottle with engravings of leaves, branches and grapes that make the bottle unique. Every detail is carefully thought to ensure feasibility from an industrial and technical point of view, without compromising the aesthetics. Giossa name originates from the Venetian dialect and means drop, recalling dew-making grapes shining in the morning sun.

Ximena Ureta

Wine Packaging

Wednesday, 9 August 2023

Rivalta

Rivalta is an elegant brand, with a long trajectory and deep sense of origin. It comes from one of the highest vineyards in the Maipo Valley, known as Cerro Blanco, with an altitude of 1,000 meters on the Andes. This condition allows to produce very expressive wines with a deep color, great body, acidity and aromas. This location has become the heart of Santa Ema's iconic wines. Rivalta is a limited production blend, which is made every year using the best 20 barrels of the winery’s red strains.

Packaging Design News

Lay's More Belgian Really Impossible

Nverhong Guihualinzang

Nikasi

Hongxinlong Tea

Giossa

Rivalta

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Lay's More Belgian Really Impossible

Nverhong Guihualinzang

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