Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Scarlet Sanitary Pads

Masoud Najafi Amirkiasar Sanitary Pads Packaging Sunday, 12 July 2026

Scarlet

Contrasted with the discomfort and limitations women experience during their periods, the concept behind Scarlet sanitary pads' packaging was inspired by the ideas of freedom and relief, qualities the product is designed to deliver. Nature provides a sense of peace and freedom that modern urban life often lacks. To capture this emotional relief, the packaging design draws inspiration from natural landscapes and uses soft watercolor techniques to express these sensations. The result is a calming, poetic visual language that aligns with the product’s promise of comfort and care.

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Graceful Ode Liquor Packaging

Chengdu Stone Design Co., Ltd Liquor Packaging Packaging Saturday, 11 July 2026

Graceful Ode

Graceful Ode is a liquor packaging series inspired by Chinese poetry and calligraphy. The three themes are named after feng, ya and song, three classifications of Chinese poetry. Each bottle carries its Chinese character in three-dimensional form, paired with horizontal textures that recall calligraphy on rice paper and add tactile depth. The cap is shaped after rolling hills, with serrations on the top. Color sets the tone of each theme: gradient turquoise green, warm beige and dark yellow. The series suits family gatherings, business banquets and formal celebrations.

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Finenutri Wellness Packaging

Guangzhou Ruoyuchen Technology Co., Ltd. Wellness Packaging Packaging Friday, 10 July 2026

Finenutri

Finenutri is a packaging design for a nutritional supplement brand created for women over 25 years old. The bottle is made of PETG material and measures 105 by 55 by 55 millimetres, a size that can be held in one hand. A dual layer structure combines a frosted outer shell with a food grade inner container. Sandblasting gives the outer shell a fine matte texture and a soft translucency. The translucent shell shows the remaining capsules, so the bottle is opened less often. The structure blocks light and helps protect the active ingredients.

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Doritos x Empirical Nacho Cheese Spirit Influencer Kit

PepsiCo Design and Innovation Influencer Kit Packaging Thursday, 9 July 2026

Doritos x Empirical Nacho Cheese Spirit

Doritos x Empirical Nacho Cheese Spirit is an influencer kit created for a limited edition spirit infused with Nacho Cheese flavor. The Nacho Cheese flavor of Doritos is widely known and has been used in dips, popcorn and other products. In 2023, the flavor company Empirical presented Doritos with a new use for the flagship flavor: a Nacho Cheese infused spirit. The packaging introduces the unexpected pairing to media and online audiences. The limited release sold out in less than six hours and received national press attention.

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Lifewtr Series 7: Art through Technology Packaging

PepsiCo Design and Innovation Packaging Packaging Wednesday, 8 July 2026

Lifewtr Series 7: Art through Technology

Lifewtr Series 7 Art Through Technology is a bottled water packaging series that presents the work of creators active in art and technology. The bottle labels carry artworks by three emerging artists. Technology broadens the boundaries of possibilities within art and design, and ninety two percent of art organizations agree that technology has made art a more participatory experience, which helps to diversify audiences. The series turns each bottle into a surface for new work and gives wider visibility to working creators.

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Labo De Dermafirm Luxury Cosmetics Rebrand

Ming Tung Luxury Cosmetics Rebrand Packaging Tuesday, 7 July 2026

Labo De Dermafirm

The rebranding of Labo De Dermafirm Luxury Cosmetics centers around a logo that embodies the brand's core philosophy and technological expertise. Inspired by Biotoc and purifying water technologies, the new design symbolizes the brand's six key ingredients through elegant, circular forms reminiscent of water droplets and cellular structures. This visual language conveys purity, reliability, and scientific performance, aligning with the brand's commitment to clean and advanced skincare formulations.

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