Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Langjiu Estate San Pin Festival Liquor Packaging

Langjiu Estate San Pin Festival

Langjiu Estate San Pin Festival is a packaging design for baijiu, a Chinese distilled spirit. The set holds two conceptual products, based on the themes of the day of the estate and the night of the estate. The outer box also works as a three-dimensional paper carving lamp, and illustrations of the estate scenery surround the lamp. When lit, the lamp recalls the night light show held at the estate. The packaging presents a miniature panoramic view of the estate, and it offers a commemorative object rather than a focus on the drink alone.

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Nai Yes Olive Oil Case And Bottle

Nai Yes

The Nai packaging redefines resilience and transformation by repurposing discarded marble into unique cases for premium olive oil. Inspired by Michelangelo's transformation of rejected marble into the iconic David, each package serves as a symbol of reinvention. The bold Νai, Yes in Greek, challenges the No, the negative forces of rejection, embodying the potential for second chances. This design not only protects its contents but also carries a social message of hope and individuality, demonstrating that what is often discarded can become an extraordinary inspiration for optimism.

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Danquan 168 Cave Aging Premium Liquor

Danquan 168

Danquan 168 is a packaging design for a premium sauce flavoured Baijiu produced in Nandan, Guangxi. The bottle is made of high borosilicate glass with a titanium plated surface, shaped by 3D embossing and laser engraving with a precision of 0.1 millimetres. The engraved textures recall the sedimentary formations of limestone caves and refract light when the bottle is turned. The outer box uses a layered structure that abstracts the local cave landscape. The packaging measures 180 by 108 by 290 millimetres and links the regional cave ageing tradition to the product.

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Fabrika Coffee Packaging

Fabrika Coffee

The standout feature of the packaging is the die-cut window shaped like the logos coffee grinder blades. This design element allows the coffee beans to be visible, offering a distinctive visual effect that highlights the products natural quality. The curated color palette differentiates the coffee blends and enhances the packagings shelf appeal. The text placement is designed to provide clear and concise information about the roast level, flavor notes, and origin, all while maintaining a clean and minimalistic aesthetic.

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West Lake Beer Packaging

West Lake Beer

West Lake Beer is a packaging design for bottled beer. The design draws on the scenery of West Lake in Hangzhou, interpreting the Broken Bridge and Three Ponds Mirroring the Moon as abstract visual symbols. The typography combines seal script with the calligraphy style of the Song Dynasty. The outer box is finished with gold stamping and a matte film for a smooth tactile quality. The bottle is made of high quality green glass, which limits ultraviolet light and helps preserve the flavour of the beer. Stone towers shown on the bottle indicate the intensity of each flavour.

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Golden Seasons Brick Tea Trekker Kit

Golden Seasons Brick

Golden Seasons Brick is a packaging design for compressed Pu-erh tea bricks. The outer sleeve is made of antique-textured specialty paper with debossed seal motifs and gold foil stamping. Inside, a dual-layer drawer box of gold cardstock and grey board holds eighteen gold-foil-wrapped bricks, nine per tray. Anti-shock slots protect the bricks during travel. Each brick weighs four grams, a number that echoes the words for four seasons in Chinese. The trays are replaceable, so the box can be refilled and reused.

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