Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Dream of the Blue Manual Class Alcoholic Beverage Packaging

Wen Liu Alcoholic Beverage Packaging Packaging Friday, 20 March 2026

Dream of the Blue Manual Class

Dream of the Blue Manual Class is packaging for a premium baijiu, a traditional Chinese distilled spirit. The bottle has a teardrop shape and is finished in dark blue with metallic gold. The glass is sandblasted and then coated with hammer finish paint, giving a soft and warm surface similar to cellar mud. Engravings show an arch from the Classical Gardens of Suzhou and twelve key moments of the brand. The presentation box combines blue variegated leather with wood textured paper and hot pressed detailing. A four code system protects the packaging against counterfeiting.

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Giossa Wine Packaging

Gentlebrand Design Team Wine Packaging Packaging Thursday, 19 March 2026

Giossa

Giossa is a premium glass bottle for Prosecco sparkling wine. With this design, Gentlebrand pays homage to its territory and the Valdobbiadene hills, part of Unesco. The inspiration comes directly from the vineyard, clearly represented on the bottle with engravings of leaves, branches and grapes that make the bottle unique. Every detail is carefully thought to ensure feasibility from an industrial and technical point of view, without compromising the aesthetics. Giossa name originates from the Venetian dialect and means drop, recalling dew-making grapes shining in the morning sun.

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Hongxinlong Tea Packaging

YongQing Liu Packaging Packaging Wednesday, 18 March 2026

Hongxinlong Tea

This is a New Year gift box. It presents the extensive and profound Chinese character culture. The gift box is made of paper pulp, and the tea leaves are stamped into Chinese characters through the membrane. The packaging combines tea culture and Chinese character culture. Every word is a blessing. These are all good wishes for the recipients. This is an innovation for tea packaging.

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Jelly Fresh Seasoning Brand

RODRIGO CHIAPARINI Seasoning Brand Packaging Tuesday, 17 March 2026

Jelly Fresh

Jelly Fresh is a packaging concept for a line of powder seasonings made for the preparation of fish. The design is inspired by the figure of the newspaper boy and recalls the old habit of wrapping fresh fish in paper. A photograph of the newspaper boy is combined with typography, layout and graphic elements to create a link with the consumer. The range includes three flavors and two package formats, so the seasonings are easy to use in the kitchen. A modern and clean layout with a distinct color palette helps the cans stand out on the shelf.

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Hainan Beer Packaging

China Resources Snow Breweries Packaging Packaging Monday, 16 March 2026

Hainan Beer

Hainan Beer is a beer packaging design inspired by the landscape and culture of Hainan. The glass bottle carries relief patterns drawn from sea waves, sailing boats, lighthouses, coconut trees and seabirds, and its slim shape supports a one-hand grip. The aluminium can is printed with thermochromic ink, so a postmark pattern appears gradually as the temperature falls during refrigeration. The outer box is made of kraft paper and shaped like a suitcase. The packaging links the beer to local scenery and to a relaxed local lifestyle.

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Luckin 2.0 Drip Coffee Packaging

TIGER PAN Drip Coffee Packaging Packaging Sunday, 15 March 2026

Luckin 2.0

Luckin 2.0 is a series of drip coffee packaging created for five coffee varieties. Each box is illustrated with the origin of its beans, including Africa and Yunnan in China. Local plants and animals are drawn to suggest a natural scene. Five bright color schemes separate the varieties and help the boxes stand out on the display shelf. The layout is direct and simple, with clear product information instead of long slogans. The boxes are produced with four color printing, matte black hot stamping and a matte silver label.

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