Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Bama Elegant Meeting Tea Packaging

Tang Shengxing Tea Packaging Packaging Wednesday, 1 April 2026

Bama Elegant Meeting

Bama Elegant Meeting is a tea packaging series created for a classic Chinese tea. The design is based on four plants, plum, orchid, bamboo and chrysanthemum, which represent the four gentlemen in traditional Chinese culture. Each plant is linked to a different tea variety and its character. The tea can is round and full in shape, suggesting harmony. The top of the can takes its form from the Taihu stone used in Chinese gardens, a shape associated with elegance. The packaging is made of ceramic and paper and measures 230 by 230 by 210 millimeters.

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Lay's More Belgian Really Impossible Food Package Design

PepsiCo Design and Innovation Food Package Design Packaging Tuesday, 31 March 2026

Lay's More Belgian Really Impossible

Lay's More Belgian Really Impossible is a limited edition packaging design for potato chips sold in Belgium. The packaging presents two new local flavors developed with Brussels Ketjep. Belgian consumers were invited to submit design concepts with a strong local character, and the two most voted concepts were featured and credited on the packs. The approach responds to a snack market in which local brands offer relevant flavors and claims. The design aims to retain current buyers of the Lay's brand and to attract new ones.

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Xinjihao Bingdao Tea Packaging

Tang Shengxing Tea Packaging Packaging Monday, 30 March 2026

Xinjihao Bingdao

Xinjihao Bingdao is a packaging design for a Pu'er tea grown in the primitive forests of Yunnan Province in southwest China. The theme of the design is the harmony between forest residents and nature, where people, animals and plants coexist. The red box refers to the acidic red soil in which the tea grows. Chinese calligraphy characters are used to express the strong taste of the tea. The packaging is intended to convey the natural flavor of the tropical rain forest and to give the tea a clear oriental character.

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Zhong Yuan No 1 Maojian Tea

TIGER PAN Maojian Tea Packaging Sunday, 29 March 2026

Zhong Yuan No 1

Zhong Yuan No. 1 is a packaging design for Maojian tea, a traditional Chinese tea grown in terraced fields. Because the flavor of the tea is light and mild, the package is kept subtle and refined. The tea can is made of tinplate with embossing and gold stamping, and matte and varnish finishes are combined. The capped shape of the can recalls a tea picker wearing a hat. The outer box is made of customized paper and is closed by a shaped belt inspired by the window frames of old tea farmer houses. Real tea leaves decorate the belt.

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Jundao Guiniang Baijiu Packaging

SHANGHAI GUIJIU CO., LTD. Baijiu Packaging Packaging Saturday, 28 March 2026

Jundao Guiniang

Jundao Guiniang is a packaging design for a high-end Chinese Baijiu spirit. The hexagonal white ceramic bottle is decorated with a traditional Chinese ink painting, applied by enamel firing. The soft halo of the painting suggests mountains and rivers and refers to the natural environment of the production area. A bronzing process outlines the terrain of the origin region in fine layers. The golden cap is shaped as a personal seal and can be kept as an ornament. The design expresses Chinese culture, respect for nature and the value of tradition.

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Qingjiu Packaging

SHENZHEN JINJIA NEW SMART-PKG CO.,LTD Packaging Packaging Friday, 27 March 2026

Qingjiu

Qingjiu is a packaging design created for a wine intended for women. The bottle is made of glass and the outer box is finished with foil stamping. The bottle shape is inspired by the female figure and conveys a noble and elegant character that draws on Eastern and Western culture. A dynamic texture on the upper part of the bottle contrasts with the plain lower part. The box structure is divided by curved lines that recall the body. The box is 300 mm high, 120 mm long and 115 mm wide. The package opens from the front and the cap is unscrewed.

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