Packaging Design News - Design News and Inspiration

Designer / Brand: Dennis Furniss Project Type: Limited Edition Packaging Tag: Packaging Date: Sunday, 19 April 2026

Pepsi Culture

Pepsi Culture is a limited edition can series created for a soft drink brand in Mexico. The series consists of six collectible cans, and each can represents one Mexican city. Local stories, traditions and art references are translated into illustrative patterns that combine long-standing cultural symbols with a contemporary design approach. Each can is made of aluminium, holds 12 ounces and is finished with high definition offset printing. The cans are sold individually and together form a series that reflects regional diversity.

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Designer / Brand: PepsiCo Design and Innovation Project Type: Beverage Tag: Packaging Date: Saturday, 18 April 2026

LIFEWTR S8 Unconventional Canvas

LIFEWTR Series 8 Unconventional Canvas is a bottle packaging design for a premium water brand. The bottle label acts as a canvas for emerging artists, so the packaging serves as a source of both hydration and inspiration. Series 8 presents the work of three artists across painting, sculpture and works on paper, including explorations of alternate histories in which women of color are included in cultural narratives. The artwork is carried through brand communication, in store and at live events, giving the featured artists worldwide reach.

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Designer / Brand: LiDingding Project Type: Tea Packaging Tag: Packaging Date: Friday, 17 April 2026

The Soloist

The Soloist Chinese Tea blends traditional Chinese culture and modern aesthetics. Through the ingenious combination of form and meaning, it creates a unique packaging style which impresses the audience deeply. Seven true flavors from the mountains and nature can bring you into a peaceful world in a moment. The unique visual impression and high-quality material experience fully meet the buyers' pursuit.

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Designer / Brand: Olha Takhtarova Project Type: Packaging Tag: Packaging Date: Thursday, 16 April 2026

Wink Lashes

Wink Lashes is a packaging design series for professional artificial eyelash extension products. The range covers gel and cream removers, primer, glue accelerator, glues, a magnet box and lash boxes. A stylized eye is the main graphic symbol, and it shows the purpose of the products directly. Each product also carries its own symbol, so the items are easy to tell apart. Dark graphite, dark coral and white form the color palette. The packages are made of cardboard and plastic with foil stamping.

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Designer / Brand: PepsiCo Design and Innovation Project Type: Beverage Tag: Packaging Date: Wednesday, 15 April 2026

Pepsi New Year 2020

Pepsi New Year 2020 is a set of limited edition beverage cans created for the New Year season in Russia. Each can carries a custom-made typeface and a short message drawn from local culture, humor and traditions. The messages are personal in tone, so consumers can select the one that feels most relevant. A shared series hashtag, which translates as take Pepsi if, invites interaction on social media. The flexible design approach allows the concept to be adapted for other local markets, expanding and personalizing the New Year celebration.

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Designer / Brand: Kazuaki Kawahara Project Type: Packaging Tag: Packaging Date: Tuesday, 14 April 2026

Hotel New Grand Ready-to-eat Meals

Hotel New Grand Ready-to-eat Meals is a packaging design for prepared foods, including beef curry, chicken curry and Napolitan pasta sauce. The box is made of cardboard and uses the motif of a stockpot as its main graphic element. The minimalist design avoids the illustrations and food photographs commonly seen on ready-to-eat packaging. The intent is to convey the tradition and prestige of a classic hotel in Yokohama with a touch of wit. The packaging suits meals at home and is also chosen as a gift.

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