Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Sean Coffee Gift Box Design

Sean Coffee

Sean Coffee is a gift box designed for a Taiwanese coffee brand. The package consists of a black outer box, an inner lining and illustrated cards. The illustration shows a coffee expert roasting beans in a forest, in a warm fluorescent orange tone that recalls ripe coffee cherries. Seven Pantone inks and layered printing are used, together with foil stamping and embossing. The inner cards can be replaced according to different themes, which keeps the outer box in use, lowers printing costs and reduces the carbon footprint.

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Kweichow Moutai Sanhua Flying Apsaras Baijiu Packaging

Kweichow Moutai Sanhua Flying Apsaras

Kweichow Moutai Sanhua Flying Apsaras is a packaging design for a Chinese baijiu spirit. The design uses the Flying Apsaras motif from the Dunhuang murals, an element also found in the brand trademark. The figure is hand painted in the style of ancient Chinese mural art and set on a bright yellow background, a color typical of the Dunhuang murals. The box is opened from the right side, and double-layered cloud-shaped decorations surround the bottle inside. The bottle is opened from the metal cap on top. The box is made of paper, and the bottle of ceramic and metal.

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Shede Spirit Oriental Wisdom Packaging

Shede Spirit Oriental Wisdom

Shede Spirit Oriental Wisdom is a gift box created for a Chinese spirits product. The design links the brand with Weiqi, the board game also known as Go. The spirits bottles are shaped like black and white Weiqi stones, and the rounded forms are comfortable to hold. Opening the box reveals a classic Weiqi game shown in graphic form. Weiqi stone bowls and a Weiqi board are included, so the game can be played while the spirits are enjoyed. The box is made of kraft paper corrugated board to limit material waste.

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The Maple 7 Canadian Rye Whisky

The Maple 7

The Maple 7 is a bottle and box design created for a Canadian rye whisky. The bottle combines clean lines with wide shoulders, frost etched glass and a soft ribbed base and closure that improve grip. Brushed brass and gold foil details contrast with the textured glass. The box repeats the ribbed texture on the outside and is lined in a soft cream suede tone with gold detailing. A magnetized gold medallion locks the double flap doors. The bottle rests in a gold socket and can be lifted out. The forms refer to maple trunks and rye grain.

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Maquera 50cl Infused Liquor Bottle

Maquera

In the heart of Ardeche, a secluded region in France, an infused liquor bottle is born. Maquera's packaging forges a direct connection with enthusiasts, introducing a container intentionally designed for a new homemade infusion after enjoying its original contents. A replaceable label overlaps a screen print, creating an asymmetry. Crafted from durable materials, it becomes infinitely reusable. This approach addresses consumer concerns, making the product stand out on the shelf while being entirely sustainable.

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Botchan Ressha Packaging

Botchan Ressha

Miltos Botchan Ressha is a chocolate package created for a collaboration between a locomotive with more than 130 years of history and a chocolatier. The box is made of deep green fine paper, a color that refers to the train livery and to matcha chocolate. The locomotive is reproduced with matte black foil stamping, based on photographs of the actual train. The logo and the product name are stamped with matt gold foil. The chocolate is engraved with a route map drawn as a maze. An attached card explains each stop and the route.

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