Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Gogoon Alcoholic Beverage Packaging

Wen Liu Alcoholic Beverage Packaging Packaging Friday, 1 May 2026

Gogoon

Gogoon is a bottle and packaging design for baijiu, a Chinese distilled spirit. The bottle has a simple cylindrical form that expresses purity. The shoulder carries a hammer pattern that refers to careful craftsmanship. The body is finished with a fine daylight grain texture that reflects light across the surface. The cap combines metal, leather grain and wood, giving a plain shape a rich texture. The bottle measures 75 mm in width, 75 mm in depth and 260 mm in height. The design presents baijiu in a light luxury style for a new group of consumers.

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Game Fuel Beverage

PepsiCo Design and Innovation Beverage Packaging Thursday, 30 April 2026

Game Fuel

Game Fuel is a special edition energy drink packaging created for the Adrenaline Rush brand in Russia. The design celebrates gaming and e-sports culture. The prominent A logo on the can was transformed into a colorful portal that invites the consumer into a new game environment and creates a sense of gradual immersion. The design extends from the packaging to wider brand experiences. The stated intent was to move the gaming community away from stereotypes and to give players energy and confidence for strong performance.

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Mirzam: Monsters Collection Chocolate Packaging

Backbone Branding Chocolate Packaging Packaging Wednesday, 29 April 2026

Mirzam: Monsters Collection

Chocolate-makers from the UAE (Dubai) needed a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, the team designed each element with a fascinating story around the whole concept. The brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways was created. A journey from one country to another, meeting monsters and mythical characters. The packaging design is the illusion of a journey between myth and reality.

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Apollee Olive Oil Packaging

Antonia Skaraki Olive Oil Packaging Packaging Tuesday, 28 April 2026

Apollee

Apollee, Premium Olive Oil. A product that welcomes all consumers to a journey towards the sense of the sublime. Inspired by olive tree trunks and the power of Greek olive groves, this design nods to the bond between Mother Nature and her children, while the high-quality materials lend a unique, tactile feel. That’s how sophistication and a lasting impression are created for an extraordinary culinary and branding experience!

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Constellation Lighter Packaging

Wenyuan Chen Lighter Packaging Packaging Monday, 27 April 2026

Constellation

Constellation is a limited edition packaging design for collectible lighters. The packaging lights up through small dots on its surface, and the lights can be turned on one by one to form different zodiac signs. At the end of the effect, the lights slowly fade in and out. The light effect is rechargeable with a USB cable and lasts twelve hours when fully charged. The lighters hold onto the inner packaging with magnets, so the box can also be used as a display. A hidden triangular bar folds out at the back to make the packaging stand upright. Paper is the main material used.

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Kum-Kum Water Packaging

Backbone Branding Water Packaging Packaging Sunday, 26 April 2026

Kum-Kum

The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label.

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