Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.
Mother Nature, the eternal inspiration, leads to an extraordinary design for a traditional way of doing. Logothetis Farm in Zakynthos, Greece, lets the values and importance of the legendary Greek heritage emerge in a dynamic way. The farm to table experience meets the magic of design, storytelling and branding. With a classic and clean identity, and a playful twist for today’s audience, the packaging gives a warm aura that welcomes all consumers to get it!
Rosa Roxburghii is a packaging design for a canned tea beverage. The container is an aluminium can measuring 65 mm in length, 65 mm in width and 95 mm in height, with a capacity of 245 ml. The graphics use a Chinese style illustration of a rosa roxburghii tea garden, which reflects the care taken from planting to the selection of materials. Traditional Chinese elements and an auspicious red theme colour shape the layout. The packaging was created to give the product a clear identity and to express health, naturalness, vitality and inheritance.
The inaugural release from The Craft Irish Whiskey Co., The Devil’s Keep Experience Box has been created with the most luxurious attention to every single detail, embodied by a dark stained oak finish and brass detailing. It all starts with the strong minimalist visuals on the outside, locked by an ancient Japanese lock with a dedicated key stored at the back. Only by unleashing the experience box from its ancient lock, you will be able to immerse into the contents inside, where dark burgundy leather walls hold the tasting accessories, crucial to experiencing the Devil’s in full.
Continue reading about The Devil's Keep Ultra Rare Single Malt Irish Whiskey
ZhuoQing is a packaging design for an instant Pu'er tea essence powder. The powder is extracted through a long process and dissolves completely in water with no residue. The outer box is made of tinplate, the inner box of paper, and the single servings are wrapped in aluminium foil. The slim pull-out carton can be opened and held with one hand, and the reopenable structure keeps the package easy to carry and use. The graphics are based on folk embroidery patterns from Yunnan and show scenes of tea planting and picking.
Lipton Avant Garde Special Art Edition is a collection of miniature cans for iced tea. Each can holds 250 ml and is light and easy to carry, and the format is the first miniature can in the iced tea category in Russia. The graphics draw on Russian Avant Garde art movements, including Suprematism, Abstractionism and Cubo Futurism. Separate designs are paired with the peach, lemon and green tea flavors. The collection is sold only in Russia. The aim is to make the brand noticed on the shelf in a crowded category.
Continue reading about Lipton Avant Garde Special Art Edition Beverage
Chinese Mooncake is a gift box designed for mooncakes offered during the Mid-Autumn Festival. The outer box follows the form of a traditional Chinese food box. An embroidery-style illustration shows an aerial view of a banquet of the Tang Dynasty, including wooden architecture and dancers. Each part of the illustration is separated by die-cutting and then joined again, so the packaging gains depth and layers. The inner box presents dance movements from Rainbow Skirt and Feather Coat, combined with classical Chinese colors such as royal purple and bamboo green.