Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design

Bloom advertising agency Bavarian Beer Packaging Design Packaging Saturday, 31 January 2026

AEcht Nuernberger Kellerbier

In medieval times, local breweries let their beer age in over 600 years old rock-cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage-style type fonts. The sealing label with the company’s “St. Mauritius” trademark and the copper-colored crown cork convey craftsmanship and trust.

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GuJingGong Liquor

Cheng Tian Sheng Liquor Packaging Friday, 30 January 2026

GuJingGong

The cultural stories handed down by the people are presented on the packaging, and the patterns of dragon drinking are meticulously drawn. The dragon is respected in China and symbolizes auspiciousness. In the illustration, the Dragon comes out to drink. Because it is attracted by wine, it hovers around the wine bottle, adding traditional elements such as Xiangyun, palace, mountain and river, which confirms the legend of Gujing tribute wine. After opening the box, there will be a layer of card paper with illustrations to make the box have the overall display effect after opening.

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Hailuo In-Ear Headphone

Xiaomi In-Ear Headphone Packaging Thursday, 29 January 2026

Hailuo

Hailuo is a packaging design created for an in-ear headphone. Instead of showing a product photograph, the packaging presents an image of a sliced nautilus shell with the headphone placed inside the spiral cavity. The spiral form of the shell is linked to the resonance of sound. The whole image is embossed on the surface to give the nautilus a real feeling. Silver paper with black ink gives the package a low sparkle that suggests advanced technology. The draw-out box holds two layers, so the headphone and its wires are seen first and the accessories rest below.

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Kuniichi Food Package

Katsunari Shishido Food Package Packaging Wednesday, 28 January 2026

Kuniichi

The traditional Japanese preserved food Tsukudani is not well known in the world. A soy sauce-based stewed dish combining various seafood and land ingredients. The new package includes nine labels designed to modernize traditional Japanese patterns and express the characteristics of ingredients. The new brand logo is designed with the expectation of continuing that tradition for the next 100 years.

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Corso Rum Packaging

Mateus Morgan Rum Packaging Packaging Tuesday, 27 January 2026

Corso

The designer was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value of the premium product. The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.

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Sernova Packaging and Graphic

Guillermo Dufranc Packaging and Graphic Packaging Monday, 26 January 2026

Sernova

Sernova Vodka is a bottle and label design for a distilled spirit. The vodka is produced with a filtration process that uses black diamonds. The bottle form takes its inspiration from the light reflections of black diamonds. The bottle is made of glass and holds 700 millilitres. The height of the bottle is 290 millimetres. The label uses a self adhesive crystal substrate, so the printing appears to sit directly on the glass surface. The design gives the brand a distinct shape in a market with many known vodka bottles.

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