Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Loacker Rebrand Packaging

Loacker Rebrand

Loacker Rebrand is a packaging and brand identity system created for a historic food company known for wafers and chocolate products. The logo takes the form of a coat of arms that includes Mount Sciliar, a reference to the family name, the roots and the surrounding nature. Each product family is presented with a clear description of the recipe and the ingredients. The hierarchy of the packaging elements has been redefined and the product images are realistic. A code on the back of each pack links to further information about the brand and the item.

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Al Mocha Port Coffee Packaging

Al Mocha Port

A series of packaging designs for Al Mocha Port, Saudi Arabia. Design is inspired by history, culture, and provenance to create an identity that reinforced authenticity and expertise. The packaging is clean, understandable, distinguished, and not overloaded with information, bridging the past and the present. Navy Blue, Forest Green, and Gold colors aim to attract customer attention. The coffee illustration on the sides emphasizes the attentive attitude of the manufacturer to the product selection. A flexible labeling system allows the brand to adapt the offering easily, throughout the year.

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Bagua Koi Bank Gift Box

Bagua Koi

The design of Bagua Koi box is not only floating on the surface. As a part of the gift, the gift box is designed as a symbol of precious blessing with a profound connotation of Chinese culture. The designer gained the inspiration from Chinese Koi culture and Bagua culture which both convey a precious blessing for being auspicious and wealthy, coordinating the cultural characteristic of banking industry.

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Shadlee Tetra Pak Juice Packaging

Shadlee

Shadlee is a juice packaging series created for eight fruit flavors, including pineapple, mango and sour cherry. Each carton measures 45 mm in width, 45 mm in depth and 130 mm in height. The graphics are drawn by hand in a cubism style, then scanned and completed on a computer. Flat colors are used because the flexography printing method does not allow gradients. Each package shows a fantasy face with details such as leaves, fruits, musical instruments or sports items. The color of each package is related to its flavor.

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Koch's Meerrettich Rebranding

Koch's Meerrettich

The motto "back to the roots" is currently conquering the food industry. Ancient root vegetables, which include horseradish, are currently very popular. To revive the brand in shelves, Wolkendieb relaunched the Koch's brand identity and packaging portfolio. The logo was modernised to become bolder and more visible. The new design focuses on depicting the unprocessed natural ingredients and the clean recipes without additives or conservatives. Fresh from the field straight to the consumer: directly, simply and lovingly prepared!

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Guizhou Moutai Maoyuan Jiu Liquor Packaging

Guizhou Moutai Maoyuan Jiu

Guizhou Moutai Maoyuan Jiu is a packaging design for a Chinese liquor. The bottle is made of glass with a sandblasting process and an embossed rose gold logo. The neck is finished with a metal spraying process, and the top of the lid is embossed with imitated glass. The outer box uses hot stamping and embossing. Dark green and gold form the main color scheme. Wave patterns refer to the Chishui River used in production, while a flying goddess on the lid and a crane with pine branches on the neck follow traditional Chinese motifs.

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