Packaging Design News - Design News and Inspiration

Designer / Brand: Xiaomi Project Type: Bluetooth Headset Tag: Packaging Date: Tuesday, 9 September 2025

Mi Musician

Mi Bluetooth Headset Mini is packaging created for a compact sports headset. The headset shell is minimal and carries a single circular button. The packaging uses images of famous musicians, so the oval shell reads as a head and the button as an open mouth. The result suggests a singer or a conductor, and gives character to a simple product. A PET tray holds the headset and the controller at the front, while the wires remain hidden. A paper cover keeps the structure firm. The design aims to appeal to users between 18 and 29 years old.

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Designer / Brand: Estudio Maba Project Type: Wine Family Tag: Packaging Date: Monday, 8 September 2025

Sierra Cantabria

Sierra Cantabria is a label design for a family of wines produced by a traditional Spanish winery. The range is wide, so the labels share one visual language while keeping subtle differences between the bottles. Heraldic symbols used by the family for 150 years are combined with a clear hierarchy of typographic elements. The system creates 53 label combinations for Bordeaux and Burgundy bottles. Each label is printed on cotton paper with high relief, stamping and varnish strokes. The intent is a classic and expressive range with a consistent brand image.

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Designer / Brand: li zuo Project Type: Packing Design Tag: Packaging Date: Sunday, 7 September 2025

Moutai Group's - Taiyuan ZHI

Taiyuan ZHI Yuanyi is a liquor bottle packaging design created for the Moutai Group. The design departs from the established Moutai style and keeps only the familiar bottle shape, which is enlarged and made taller. Water is the central theme, since liquor is described as a water that carries emotion. The surface shows a seawater and cliff pattern drawn from ancient official robes, together with traditional auspicious motifs. Waves, standing stones and clouds suggest happiness and long life. The decoration is baked onto the glass bottle.

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Designer / Brand: Azadeh Gholizadeh Project Type: Juice Packaging Tag: Packaging Date: Saturday, 6 September 2025

Pure

The basis for the concept of Pure Juice is an emotional element. The developed naming and design concept are aimed at the customer's feelings and emotions, they serve the purpose of stopping the person right next to the needed shelf and making them pick it from the multitude of other brands. The package expresses the effects of fruit extracts, the colorful patterns directly printed on a glass bottle that resembles in the shape of fruits. It visually emphasizes the image of natural products.

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Designer / Brand: Yongjun Chen, Huang Zhang, Lei Xu Project Type: Travel Tea Tag: Packaging Date: Friday, 5 September 2025

Tang Chao

Tang Chao is a packaging design for travel tea. The small square box holds tea bricks in a compact form suited to travel. The box is built with a tenon and mortise structure, so no glue is needed. Bamboo is used for the box, and kraft paper is used for the outer packaging, which keeps the cost low and supports an environmentally friendly result. A ring buckle and a lanyard allow the box to be hung, held or carried. The rounded corners can also press reflex areas on the hand, a practice drawn from traditional Chinese medicine. The box is reusable.

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Designer / Brand: Wen Liu Project Type: Beverage Tag: Packaging Date: Thursday, 4 September 2025

Yedao Lugui Baijiu

Yedao Lugui Baijiu is a packaging design for a liquor brand from Hainan Province in southern China. Eight well-known scenic spots of Hainan are presented as illustrations on the front of the glass bottle. The neck label is set apart by a different colour. The outer box is made of acrylic and paper, so the illustrated bottle inside can be clearly seen. Gold stamping and silk printing are applied to the box, and the bottle is finished with a roasted flower craft. The simple blue colour scheme reflects the local culture and tourism of Hainan.

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