Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 
Moutai Dream Red Wine Packaging

Heijie He Wine Packaging Packaging Monday, 28 September 2026

Moutai Dream Red

Moutai Dream Red is a packaging design created for a Chinese liquor product. The package measures 137 by 137 by 360 millimeters and uses a cinnabar red inspired by Han dynasty lacquerware, combined with black for a premium look. An illustration shows the brand mascot raising a glass in celebration. The structure applies a hollowing technique, hot stamping and ultraviolet printing on renewable specialty paper. About 95 percent of the package is environmentally friendly and biodegradable. The design is intended for gifts, collection and banquet use.

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Pepsi Electric 2024 Influencer Kit

PepsiCo Design and Innovation Influencer Kit Packaging Sunday, 27 September 2026

Pepsi Electric 2024

Pepsi Electric 2024 is an influencer kit created for the launch of a limited time zero-sugar cola. The kit marks a new Pepsi logo and visual identity system, the first update of the Pepsi globe logo in 14 years, and the 125th anniversary of the brand. The design is centered on the Pepsi globe and pulse, presented in a special box with a light-up label. The label highlights the electric blue color of the drink. The black and blue palette follows the new brand identity and supports the product launch.

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Tao Hua Ji Packaging Design

Zhou Jingkuan Packaging Design Packaging Saturday, 26 September 2026

Tao Hua Ji

Tao Hua Ji is a gift box packaging design for a snack that helps nourish the skin and is aimed at women. A three dimensional blooming pink peach blossom serves as the main visual element, reflecting the brand name and the brand visual assets. Gilding and relief printing give the petals a layered texture that stays visible from a distance on crowded store shelves. A handle allows easy carrying, so the box suits gift giving. Inside, a transparent PET layer is printed with patterns and the key product features.

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Byhealth Max Nutritional Supplement Packaging

BYHEALTH Co., Ltd. Nutritional Supplement Packaging Packaging Friday, 25 September 2026

Byhealth Max

Byhealth Max is a packaging series for nutritional supplements. The design is inspired by the geometry of cut diamonds. A Fresnel lens array process reproduces the faceted form and reflective surface texture of diamonds. The central diamond motif continues across the front and side panels without interruption. Specialty paper with a brocade silk texture is used as the main material. The typography is minimal and clear. The protein powder box has an angled opening structure and a custom tray that stabilizes the product during transport.

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Nong Li Beer Packaging

China Resources Snow Breweries Beer Packaging Packaging Thursday, 24 September 2026

Nong Li

Nong Li is a beer packaging design inspired by the Yangshao Culture of ancient China. The bottle is shaped after the Shuang Er Ni Yu, a salamander fish patterned pottery vessel used as a liquor container in that early culture. Black pottery craftsmanship is combined with a traditional glass form, and the dark color protects the beer from light and temperature changes. Geometric patterns add visual interest and provide a secure grip. The cap illustrates four steps of an ancient Chinese toast ritual: taste, offer, respond and reciprocate.

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The Storyteller Single Malt Irish Whiskey

Tiago Russo Single Malt Irish Whiskey Packaging Wednesday, 23 September 2026

The Storyteller

The Storyteller goal is to become an augmented immersive and personal, intimist experience, through a vessel that must be held in one’s hand, fully appreciated upon glancing and handling, feeling the frosted and clear textures, the gold trims and knurl, and ultimately the obsidian details of the closure, in what is a fully sensorial and experiential bottle design. All the remaining accessories are hidden in plain sight, and only accessible from different axis of the box, only to reveal the ultimate immersive experience by fully exploring the secrets The Storyteller has to offer.

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Design Brand of the Day

Design Brand of the DaySpecial CoverageMonday, 21 September 2026

World-Class Design-Driven Brands.

Great brands are built on great design. Everyday, we feature a distinguished design-driven brand and explore its identity, creative vision, products and corporate projects. Discover award-winning brands that use good design to create value, inspire people and stand apart worldwide. Visit us daily to enjoy the distinctive approaches of the World’s most innovative brands.

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