Packaging Design News - Design News and Inspiration

Designer / Brand: Yingsong Brand Design (Shenzhen) Co, Ltd Project Type: Baijiu Packaging Tag: Packaging Date: Tuesday, 22 September 2026

Kweichow Moutai Osaka Expo Edition

Kweichow Moutai Osaka Expo Edition is a packaging design for a commemorative liquor created for the 2025 Osaka World Expo. The form is inspired by the exterior of the China Pavilion and recalls traditional Chinese bamboo book slips. The ceramic bottle stands within a metal landscape, and the box is made of ecological bamboo board, metal and artificial leather. A metal timeline on the top of the box marks the long relationship between the brand and the World Expo. A metal handle shaped like a wine jar slides along the timeline to rotate the box open.

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Designer / Brand: Shenzhen Orange One Dvertising Desing Project Type: Paste Packaging Tag: Packaging Date: Monday, 21 September 2026

Spicy Shrimp Soybean Sauce

Spicy Shrimp Soybean Sauce is a packaging design for shrimp paste. Unlike similar products that use strong and prominent colors, the packaging follows a simple and natural approach. The outer packaging features a calligraphic shrimp character as its main graphic element. The inner jar carries a label with a simple line drawing. A soft fish basket form gives the product a warm and natural character. The whole package contains no non-degradable plastic, which reduces harm to rivers and soil. The design also aims to raise awareness of environmental protection.

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Designer / Brand: Cheng Tian Sheng Project Type: Liquor Package Tag: Packaging Date: Sunday, 20 September 2026

Hong Jiu

Hong Jiu is a gift package for baijiu, a strong Chinese liquor. The bottle takes the form of a traditional Chinese arched bridge and is made of high borosilicate crystal glass, selected for clarity and impact resistance. A gilded metal roof, formed by precision lost wax casting, and cloisonne cloud, crane and flower patterns decorate the top. When the lid is opened, the interior unfolds like a landscape painting behind the bottle. The tray also serves as a display stand, so the bottle can be kept as a desktop ornament.

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Designer / Brand: Wen Liu Project Type: Packaging Tag: Packaging Date: Saturday, 19 September 2026

Zhang Gong Lao Jiu

Zhang Gong Lao Jiu is a packaging design for an aged Chinese baijiu. The bottle is made of coarse terracotta with embossed details, and the form recalls the accidental deformations of pottery shaped on a spinning wheel. The rough surface gives the bottle a strong tactile quality. The cap is made of plastic with a simulated wood grain finish and meets strict sealing standards. The outer box combines natural cork oak with metal, adding thermal insulation and shock absorption for safe transport. The design is centered on touch.

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Designer / Brand: PepsiCo Design and Innovation Project Type: Beverage - Alcoholic Tag: Packaging Date: Friday, 18 September 2026

Mountain Dew Hard Dew 2024

Hard Dew 2024 is a packaging design for a ready to drink alcoholic beverage made for adult consumers. The design extends the energy of the Mountain Dew brand into an adult oriented form. The United States version draws on biker tattoo art. The Asia-Pacific version develops the same idea through a dragon, another common tattoo subject. The dragon is shown in bright blue and glimmering green to give the container a bold and lively character. The packaging is intended to present a familiar brand attitude to adult drinkers.

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Designer / Brand: Iman Alemozaffar Project Type: Packaging Redesign Tag: Packaging Date: Thursday, 17 September 2026

Ghaffari

Ghaffari is a packaging design developed for a range of chemical products. The design follows a minimal method in which extraneous elements were removed to highlight essential information. Bold typography and a proprietary color palette support recognition on the shelf. The labels are produced with in-mould labeling technology. The visual system was adapted to products of different dimensions and sizes, so one language covers the whole portfolio. The intent was to unify a fragmented identity and allow growth across markets and media.

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Design Trend of the DaySpecial CoverageTuesday, 15 September 2026

Emerging Styles and Creative Directions.

Design trends shape the way we live, work and experience the World. Every day, we explore a design trend, featuring emerging styles, changing aesthetics and new creative directions in architecture, fashion, graphics, products and more. Discover innovative approaches recognized by award-winning designers worldwide. Visit us every day to stay ahead and get inspired by what is next in design.

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