Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Discover 1029 award-winning designs tagged Packaging on Packaging Design News.

Shijian Chuxin Tea Packaging

Jun Li Tea Packaging Packaging

Shijian Chuxin

Shijian Chuxin is a packaging design for tea. The design uses illustrations inspired by the ecological tea gardens of Guizhou, frogs, swallows, tea pickers and the Chishui River. The Chinese-style illustrations reflect the ecology of the production area and give the brand a distinct visual language, aimed at younger consumers. The wrapping paper is made of white special paper and printed with the illustrations. The box is finished with laser printing and gold hot stamping, and measures 300 by 120 by 80 millimeters. The box opens easily, and the simple materials suit mass production.

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Pepsi New Year 2022 LTO Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

Pepsi New Year 2022 LTO

Pepsi New Year 2022 LTO is a series of six limited edition beverage cans created for the winter holiday season. The cans were released in Russia as part of a seasonal brand campaign. Festive graphics are intended to suit the whole holiday period, ending with New Year. The design also extends the brand beyond packaging through interactive features. Consumers can scan a QR code on each can with a smartphone to reach promotions, including a chance to win limited edition hoodies and t-shirts that glow.

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Cafe Guardiao Packaging Redesign

Tipz Boutique Criative Agency Packaging Redesign Packaging

Cafe Guardiao

Cafe Guardiao is a packaging design for a premium roasted and ground coffee produced by a Brazilian cooperative. The visual identity is anchored by an archangel illustration, drawn in an engraving style, with protective wings as the dominant graphic element. Bold typography creates a clear visual hierarchy at the point of sale. A label band states the roast level, the cooperative origin, and the 100 percent pure conilon content. Flexographic printing on kraft and matte laminated substrates gives the package a matte finish and a tactile surface.

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Wakayama Umeshu Series Plum Wine

Fumiko Okazeri Plum Wine Packaging

Wakayama Umeshu Series

From Wakayama, Japan comes an aromatic plum wine and a refreshing plum wine jelly. Inspired by the concept of cultural exchange and encounters rooted in Chinese tradition, the design expresses a distinctly Japanese sensibility through soft textures and delicate illustrations. When the two bottles are placed side by side, they create a scene of a man and woman meeting-captured within the packaging design. As a gift from Japan, blessed with majestic mountains, the sea, ocean breezes, and brilliant sunlight, it accompanies joyful gatherings in faraway China.

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Songfengruo Ancient Tree Black Tea Packaging

Suzhou SoFeng Design Co.,Ltd. Black Tea Packaging Packaging

Songfengruo Ancient Tree

Songfengruo Ancient Tree is a gift box designed for premium black tea. The outer box measures 240 mm by 60 mm by 240 mm and holds three small drawers, each 65 mm by 40 mm by 150 mm. A pine needle symbol was created for the brand and repeated as a tiled pattern on the drawers. Colorless relief printing adds depth to the flat paper. The neatly arranged drawers recall the Chinese folding screen. Dark brown tones and paper with tea fiber and texture express the brand's pursuit of nature, health, and quality.

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Amortals Home Travel Packaging Series

Hyx Creative Design Hangzhou Co., Ltd. Packaging Series Packaging

Amortals Home Travel

Amortals Home Travel Series is a packaging series for disposable personal care products used during travel. The range covers a bath towel, underpants, a pillowcase, a dry hair cap, a toilet seat cover and compressed soft tissue. Each pack is made of biodegradable materials and printed with a four color process that reproduces soft tones and wood grain patterns. A house symbol holds the product information, supported by simple icons. The packaging structure is easy to open, and the series brings the warmth of home to any journey.

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Johnnie Walker Limited Edition Packaging

Ofen Hu Packaging Packaging

Johnnie Walker Limited Edition

Johnnie Walker Limited Edition is a gift packaging design for a whisky bottle released for the Mid-Autumn Festival in China. The Mid-Autumn Festival is an important time for family reunion, so the themes are home, reunion and emotion. The design draws on the doors and windows of traditional Chinese architecture. The outer box opens as a double door, held closed by a magnet button in the centre, and reveals the bottle inside. Orchids, butterflies and auspicious clouds are depicted. Gilding and laser cutting are used on the box, and sandblasting is applied to the bottle.

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White Album Packaging Design

CONS PROS Packaging Design Packaging

White Album

White Album is a packaging design for a music album, shaped as a buildable spacecraft model. The outer box is pure white and holds a sketch patterned slipcase, with UV printing that reflects rainbow light. The lid is decorated with silver foil stamping and a three dimensional graphic. Two panels and a transparent cabin assemble into a bird inspired craft that serves as a desktop ornament and a phone stand. An NFC chip gives access to the digital album, and the CD is stored in the base. The lyric booklet unfolds into a poster.

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WellKaya Millets Herbal Cookies

Dheeraj Bangur Millets Herbal Cookies Packaging

WellKaya

The packaging system communicates functional herbal benefits through a clear typographic hierarchy and structured information layout. Three variants are differentiated using controlled color coding, consistent grid alignment, and concise iconography for quick recognition. Vintage botanical engravings reference traditional herbal knowledge, while simplified compositions maintain readability in retail environments. Restrained detailing supports clarity and consistency. The design balances cultural references with contemporary structure, ensuring legibility and differentiation.

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Freeze Dried Coffee Packaging

Shanghai Yuanshang Culture Communication Coffee Packaging Packaging

Freeze Dried

Freeze Dried is a coffee packaging design created for a young consumer market. The packaging combines a modern look with elements of traditional Chinese culture. The visual concept is based on the five elements of gold, wood, water, fire and earth, and uses traditional Chinese colors. A large can holds several smaller cans, so the set is simple to store and to carry. Each small can is resealable, which helps control the amount of coffee used. The outer label is printed on coated paper, and the small cans are made of polypropylene.

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MTN Dew Cake-Smash Beverage Packaging

PepsiCo Design and Innovation Beverage Packaging Packaging

MTN Dew Cake-Smash

MTN Dew Cake-Smash is packaging for a limited edition cake flavored soft drink. The flavor was created to recall the spirit of shared celebrations such as birthdays, weddings and graduations. The design speaks to milestones that were missed and aims to offer a sense of optimism and festivity. A visual world of lively candle characters was developed for the pack graphics and for digital use. The candle characters suggest a crowd gathered at a party. The packaging invites consumers to mark an occasion again.

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Zhishan 1299 Organic Green Tea Packaging

Qianqian Ma Organic Green Tea Packaging Packaging

Zhishan 1299

Zhishan 1299 is a gift box designed for organic green tea grown in high altitude tea gardens. The shape of a single bud leaf is cut as a hollow form on the box surface, turning the product form into a memory symbol. When the box is opened, the structure unfolds and stretches upward into a mountain shape, recalling the Chinese character for mountain and the tea garden at an altitude of 1299 meters. Gold stamping and UV coating are applied to the surface. Thirty small nitrogen filled packages inside keep the tea fresh and visible.

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