Packaging

Discover 1029 award-winning designs tagged Packaging on Packaging Design News.

Designer / Brand: Sajindas Devidas Project Type: Kombucha Tea Tag: Packaging

Heavens Elix

The Heavens Elix Kombucha design captivates with its striking pink to orange gradient, perfectly complementing the refreshing Hibiscus flavor, while the Lemon and Blueberry variants are highlighted with their own vibrant accents. The bold serif typography of Elix exudes a premium aesthetic, while the soft clouds and delicate hibiscus flowers evoke a natural, almost ethereal ambiance. The minimalistic, well balanced layout ensures clarity and ease of reading, while the small circular emblem with a floral icon adds a refined touch, reinforcing the brand's organic essence.

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Designer / Brand: Zhang Jie Project Type: Liquor Packaging Tag: Packaging

Source of Subtle Waves

Source of Subtle Waves is a packaging design for Chinese Baijiu liquor. The waterdrop shaped bottle symbolizes the transformation of grain and water into Baijiu over time and refers to the long brewing process. The bottle is made of ceramic fired in Jingdezhen and combined with gold plated metal, creating a contrast between strength and gentleness. High temperature relief decals give the surface a three dimensional texture. The cap is inspired by ancient scholar headdresses. A wider midsection and narrower ends make the bottle easy to hold and pour.

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Designer / Brand: Wen Liu Project Type: Alcoholic Beverage Packaging Tag: Packaging

Gogoon

Gogoon is a bottle and packaging design for baijiu, a Chinese distilled spirit. The bottle has a simple cylindrical form that expresses purity. The shoulder carries a hammer pattern that refers to careful craftsmanship. The body is finished with a fine daylight grain texture that reflects light across the surface. The cap combines metal, leather grain and wood, giving a plain shape a rich texture. The bottle measures 75 mm in width, 75 mm in depth and 260 mm in height. The design presents baijiu in a light luxury style for a new group of consumers.

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Designer / Brand: Sajad Izadi Project Type: Traditional Kerman Pastries Tag: Packaging

Kolompeh

Kolompeh is a packaging design for traditional Kerman pastries that are filled with dates and sweetened with grape syrup. The box is made of cardboard coated with water-based materials to keep the packaging environmentally friendly. Illustration covers the surfaces, showing characters inspired by the ancestors of Kerman, with long mustaches and clothing decorated with Persian patterns. Gold and vivid printed colors suggest quality, and each color refers to a flavor. The pastries are arranged inside on food-grade wax paper. The design connects local art with the modern market.

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Designer / Brand: E2W Studio Project Type: Packaging Design Tag: Packaging

Threegun

Since its establishment, Threegun has consistently used red, a color deeply rooted in Chinese tradition, as a core element of its visual identity. The red hue is considered one of the essential assets that must be retained within the brand's visual system. The systematic use of grid systems in packaging unifies the layout. As for the package background, designer have modernly integrated the character Three into the pattern design. This motif has become a key visual asset for Threegun, continuing to play a significant role in their subsequent visual design.

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Designer / Brand: Peyman Hashemi Project Type: Liquids Plastic Container Tag: Packaging

Ryucan

Ryucan is a sustainable engine oil container inspired by samurai armor, emphasizing strength, resilience, and environmental responsibility. Made from ninety percent recycled high-density polyethylene, it reduces virgin plastic use while maintaining durability. Finite element analysis enabled a twenty percent weight reduction, optimizing transport and lowering emissions. It exceeds industry drop-test standards and withstands one hundred thirty-one kilograms at fifty degrees Celsius. Embossed branding replaces labels, improving recyclability and eliminating microplastic waste.

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Designer / Brand: PepsiCo Design and Innovation Project Type: Beverage Tag: Packaging

Game Fuel

Game Fuel is a special edition energy drink packaging created for the Adrenaline Rush brand in Russia. The design celebrates gaming and e-sports culture. The prominent A logo on the can was transformed into a colorful portal that invites the consumer into a new game environment and creates a sense of gradual immersion. The design extends from the packaging to wider brand experiences. The stated intent was to move the gaming community away from stereotypes and to give players energy and confidence for strong performance.

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Designer / Brand: Chunyang Wang Project Type: Drink Packaging Tag: Packaging

Funny Eye Macau Sparkling

Funny Eye Macau Sparkling is a drink packaging design for a beverage brand from Macau. The packaging covers a line of three flavours, and each flavour has its own colour palette. The graphics are inspired by the Ruins of St. Paul's in Macau. Curved, circular and rectangular shapes taken from the columns and windows of the monument are simplified and recomposed. A playful gaze motif drawn from the work of the Italian artist Tullio Garbari is added. The product names use a custom bold typeface with large letters and wide spacing. Each can measures 65 mm in diameter and 120 mm in height.

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Designer / Brand: Yifu Pan Project Type: Tea Package Tag: Packaging

Chavannes

Chavannes is a tea package created as a joint project between Chavannes Tea and the Dunhuang Museum in China. The package belongs to a seven-part series inspired by the ancient Silk Road, and this edition takes Dunhuang in Gansu Province as the main visual theme. Illustrations of the Flying Apsaras of the Dunhuang murals are combined with Wuyi Rock Tea to show the meeting of Silk Road and tea culture. The gift box is made of gray board and special paper with hot stamping, UV and relief printing. Two opposing drawers hold three small boxes each, and every box contains one tea bag.

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Designer / Brand: Lin Zheng Project Type: Fruit Gift Box Tag: Packaging

Sincerely Glacial Orange

Sincerely Glacial Orange is a fruit gift box designed for glacial oranges. The cover shows twelve oranges, each drawn from a different angle and arranged in a staggered pattern. The number twelve is a symbol of completeness in Chinese culture. The back of the box shows the landscape and landmark buildings of Chenzhou, the growing region of the fruit. The box is made of biodegradable rigid cardboard with a gloss film coating, four-color printing, laser and hot stamping details. Die-cut internal partitions hold and protect the fruit. A rope belt fastens the lid.

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Designer / Brand: Backbone Branding Project Type: Chocolate Packaging Tag: Packaging

Mirzam: Monsters Collection

Chocolate-makers from the UAE (Dubai) needed a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, the team designed each element with a fascinating story around the whole concept. The brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways was created. A journey from one country to another, meeting monsters and mythical characters. The packaging design is the illusion of a journey between myth and reality.

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Designer / Brand: Mohsen Koofiani Project Type: Egg Producer Tag: Packaging

Parsirang

In the design studio, the designer aimed to create packaging with a strong identity. They sketched a hen wearing a scarf to evoke a rural, fresh feel. Yellow symbolized egg yolks and morning warmth, while red added energy and authenticity. The typography was bold and clear, ensuring quick message delivery. After hours of refinement, the final design wasn't just packaging; it told a story of a countryside farm and fresh eggs, conveying trust and quality to customers.

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