Packaging

Discover 1029 award-winning designs tagged Packaging on Packaging Design News.

Designer / Brand: PepsiCo Design and Innovation Project Type: Beverage Packaging Tag: Packaging

Pepsi x Spotify

Pepsi x Spotify is a limited edition beverage can design created for an Egyptian audience. The artwork combines the visual identities of Pepsi and Spotify in equal measure. Bold Pepsi blue is mixed with the bright green shared by Spotify and by the rap scene in Egypt. The background uses glitch patterns and layers of cut paper with handwritten song lyrics. A QR code printed on the can allows people to listen to a Pepsi song created for a cashback campaign. An influencer kit was produced alongside the can.

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Designer / Brand: Zhong Huang Project Type: Building Block Packaging Tag: Packaging

Shangfang Large Seal Script

Shangfang Large Seal Script is a gift box package designed for a building block toy. The form is inspired by the jade seal of ancient China, so the package is shaped as a square tray with a lid. The lid is made of acrylic with gold stamped letters, and the tray is made of red touch paper with an EVA lining and a velvet backing. Internal grids store each component separately, so a required piece can be found easily. A transparent inner box of frosted PVC allows the assembled work to be displayed, giving the package a second use.

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Designer / Brand: Mateus Morgan Project Type: Rum Packaging Tag: Packaging

Corso

The designer was inspired by the diamond facets, reflecting the the light on a poligonal pattern from all the sides. The box was designed to ressemble a jewel box, increasing perceived value of the premium product. The package was designed to have a modern aspect, but not getting away from the classical. The bottle design ressembles jewel facets, and the box reminds a jewel box.

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Designer / Brand: Guillermo Dufranc Project Type: Packaging and Graphic Tag: Packaging

Sernova

Sernova Vodka is a bottle and label design for a distilled spirit. The vodka is produced with a filtration process that uses black diamonds. The bottle form takes its inspiration from the light reflections of black diamonds. The bottle is made of glass and holds 700 millilitres. The height of the bottle is 290 millimetres. The label uses a self adhesive crystal substrate, so the printing appears to sit directly on the glass surface. The design gives the brand a distinct shape in a market with many known vodka bottles.

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Designer / Brand: Jiwon Jung Project Type: Packaging Design Tag: Packaging

Foogo

Foogo is a packaging experience inspired by diverse Korean food truck styles, emphasizing originality and portability. Unlike conventional box packaging, Foogo is designed as an intuitive food truck shape, reflecting the identity of Korean soul food. It incorporates various truck types like caravans, vans, and trailers, capturing Korean street food’s dynamic essence. And detachable handle enhances convenience, while Foogo bridges tradition and modernity, creating an immersive visual experience.

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Designer / Brand: Masoud Najafi Amirkiasar Project Type: Pastry Tag: Packaging

Avand

Avand is a packaging series created for a boutique pastry brand. The range includes three cake boxes, a cookie box and a paper cup. Hand brush painting is combined with digital art to form free shapes that resemble a work of art. Deep green and gold are used as the primary brand colors. The painted surfaces reflect the handmade nature of the pastry and the care taken during production. A dynamic identity approach is applied, so the packages carry varied artistic impressions rather than a single fixed pattern.

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Designer / Brand: Olha Takhtarova Project Type: Coffee Tag: Packaging

Sergio Dalla Riva

Sergio Dalla Riva is a packaging design for a range of coffee products, including ground coffee bags, pouches, sachets and capsule boxes. A matte black background is combined with gold typography and Italian tricolour accents to express heritage and quality. Colour accents identify each blend, while a flavour profile chart, a roast strength scale and brewing instructions are printed on the reverse. Pouches are made of laminated flexible material and capsule boxes of rigid cardboard. Offset printing, UV spot finishing and gold hot foil stamping are used.

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Designer / Brand: Zhangyong Hou Project Type: Packaging Tag: Packaging

Artbird

Artbird is a packaging series for handmade essential oil soap. Each soap is made with essential oils from different flowers, so every bar shows a different pattern. The outer box is cut with a vase shape, and the soap is seen through the opening. Each box uses a different vase shape, so every package is unique. The box is made of special paper with a strong texture. Decoration is kept to a minimum in order to show the natural color of the paper and the pattern of the soap. The design conveys the value of handmade work.

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Designer / Brand: Yiqi Tang and Zona Yuechen Guan Project Type: Wine Packaging Tag: Packaging

Brown Brothers

Brown Brothers Limited Edition is packaging designed for a fruity sparkling moscato wine. The range covers three variants that represent morning, twilight and midnight. Scented ink is applied to each variant, so a fragrance matching the chosen moment is released. Bright colors and lively patterns recall a tropical summer party and the idea of reunion. The bottle is a standard 750 ml format made from recyclable glass and printed with durable high-quality graphics. The aim was to make the packaging engaging for both sight and smell.

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Designer / Brand: Kazuo Fukushima Project Type: Bag Tag: Packaging

Organic Rice

This project is that packages the feelings of the makers who make delicious rice in Wuchang. The design idea is natural golden carpet. Created the design, which is associated with the scene where a vast rice field looks golden. The Package is a trimmed of a golden rice carpet. So the vacuum package shape is a block like cube. In addition, illustration of a duck is to prove organic farming. The design that simply packaged the value of organic farming in Wuchang.

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Designer / Brand: Shenzhen Setinya Packaging Co., Ltd. Project Type: Packaging Box Tag: Packaging

Cacao Odyssey

Cacao Odyssey is a packaging box series for dark chocolate bars. Four boxes present four themes: Origin, Spread, Globalization and Sustainability. Each theme is matched to a flavor: classic, sea salt, berry and mint. Cultural motifs from different regions and eras, such as Aztec hieroglyphs and European mosaics, illustrate the story of cacao. The vertical box measures 100 by 100 by 148 millimeters and holds the bars upright for easy access and clear display. Recycled paper with non-toxic inks and coatings is used.

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Designer / Brand: Shoichiro Takei Project Type: Snacks Tag: Packaging

From the Forest of Rusk

From the Forest of Rusk is a packaging design for a rusk snack sold in supermarkets and mass retailers in Japan. The design is based on the world of a picture book and shows animals that live in the Forest of Rusk. Each animal character is formed from the rusk itself, photographed as an actual product rather than created with computer graphics. The size of the eyes, nose and mouth was adjusted in millimetres to make each character appealing. The package measures 140 by 210 by 40 millimetres. New animals can be added as new flavours are introduced.

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