Packaging

Discover 1029 award-winning designs tagged Packaging on Packaging Design News.

Designer / Brand: Leng Chen Project Type: Drink Packaging Tag: Packaging

Hou Juice

Hou Juice is a packaging design for a fresh juice brand. The bottle measures 45 millimeters in diameter and 165 millimeters in height. The plastic bottle is covered with a pearlescent film and finished with frosting and spot color printing. Illustrations of monkeys form the main visual theme, and a separate story is drawn for each fruit flavor. The monkey is the symbol of the parent fruit company and is a sign of vitality in Chinese culture. The design aims to express nature, freshness and quality, and to build trust among health conscious buyers.

Continue reading about Hou Juice Drink Packaging

Designer / Brand: Kazuo Fukushima Project Type: Packaging Tag: Packaging

Chilled Milk

Targeting young Chinese women, a premium strawberry milk inspired by Japanese recipes has been launched to evoke nostalgia. Made with 50% raw milk, it offers a perfect balance of sweetness and acidity for those aged 20-39. The product features stylish, portable packaging that leverages Japanese brand trust. Its design, with a white background and realistic strawberry illustrations, aims to provide a serene strawberry field experience, embodying freshness and luxury.

Continue reading about Chilled Milk Packaging

Designer / Brand: Peng GuoZhi Project Type: Mineral Water Packaging Tag: Packaging

Hangzhou Scenery

Hangzhou Scenery is a mineral water packaging series based on a glass bottle. The bottle measures 60 mm in width, 60 mm in depth and 210 mm in height, and holds 318 millilitres. The slim shape supports a comfortable grip. Glass is used instead of plastic, so the bottle can be reused and waste is reduced. The labels are produced by heat transfer printing and cover a large area of the glass. The illustrations show landmarks of Hangzhou, China, among them the West Lake, the Grand Canal and the Xixi National Wetland Park.

Continue reading about Hangzhou Scenery Mineral Water Packaging

Designer / Brand: Pesign Project Type: Interactive Packaging Tag: Packaging

Satine Fresh Milk

Satine Fresh Milk is a limited edition packaging design for a fresh milk product. The container is shaped like a milk can and is made of degradable PE plastic. The graphic form is based on a dragon head surrounded by auspicious clouds and flowers, which are traditional New Year symbols. A hollowing process inspired by traditional window art creates the delicate pattern. After the milk is consumed, the package can be reused by children as a lucky bag for candy, as a night light or as a festival lantern. The reuse options reduce waste and extend the life of festive packaging.

Continue reading about Satine Fresh Milk Interactive Packaging

Designer / Brand: Shenzhen Banana Design Co. LTD Project Type: Packaging Tag: Packaging

Lucky Forever Tea

Lucky Forever Tea is a paper packaging design for Pu-erh tea. The box holds five round tea bags, one for each day of a working week. A mesh compartment inside allows brewing on the go, in the office or during travel. The pull-out paper box is printed and foil stamped. Illustrations in a modern style show traditional auspicious motifs such as cranes, gourds, peonies, magpies, koi fish, lanterns and ingots. The festive design carries wishes for a better future. The aim is to make Pu-erh tea simple and appealing for young consumers.

Continue reading about Lucky Forever Tea Packaging

Designer / Brand: Laurent Hainaut Project Type: Branding and Redesign Tag: Packaging

Buchanan's Red Seal

Buchanan's Red Seal is a packaging design for a blended whisky. The design covers a new bottle structure, labels and a gift box. The bottle has soft curves that frame the red seal placed at the heart of the front face. The Buchanan's crest is embossed on the back of the glass, so the crest is visible through the front. An embossed signature sits alongside the seal. The amber glass gives way to a green tint at the base, a feature shared across the range. The gift box opens like a book to reveal the bottle.

Continue reading about Buchanan's Red Seal Branding and Redesign

Designer / Brand: Angela Spindler Project Type: Baking Kits for Kids Tag: Packaging

Grumpy Bums

The agency developed the brand proposition of Sweet victory, summing up the brand benefits perfectly. They crafted a language of triumph. From the strategic verbal identity and narrative, they crafted a playful visual identity, illustrated Grumpy Bums brand mascots and designed product packaging and digital assets. With the brand's core values of wholesomeness, togetherness and no-stress mess the agency developed packaging to be an engaging and fun experience by bringing families together through baking.

Continue reading about Grumpy Bums Baking Kits for Kids

Designer / Brand: Heejae Ju Project Type: Fruit Juice Tag: Packaging

T'aom

T'aom is a packaging design created for a refrigerated fruit juice brand made only from natural ingredients. The brand logo uses quotation marks as a color accent, and images of fresh fruit appear on all products to give the range a unified look. The packaging is planned to reduce waste. A strip cap replaces the aluminum lid, and the eco label separates easily when it touches water, which helps consumers with recycling. The T'aom range covers juice bottles, juice cartons and fruit flavored ice cream bars.

Continue reading about T'aom Fruit Juice

Designer / Brand: Zhaocheng He Project Type: Medicine Packaging Tag: Packaging

Notoginseng

Notoginseng Radix Et Rhizoma is a traditional Chinese medicine with excellent therapeutic effects. The combination of dots in packaging forms a mountain shape, which not only reflects the growth environment of Panax notoginseng powder but also expresses its powdery form. The design of this packaging in black and blue breaks the traditional perception in the industry, making the packaging full of fashion and quality. The packaging of the inner box is arranged and combined to form a landscape painting full of Eastern artistic conception.

Continue reading about Notoginseng Medicine Packaging

Designer / Brand: Angela Spindler Project Type: Snack Food Tag: Packaging

Nudus

The packaging for start-up company shows off these healthy fruit and vegetable chips bare-naked goodness philosophy and playful humor. Their point of difference is that they are made from fruit and vegetable slices, air-dried, with nothing added whatsoever – hence the 'bare-naked' concept. Although black is a bold and unconventional choice for the healthy snack market, the agency chose this to show the product's vibrancy and give it extra shelf shout. The photography captures the product before and after air-drying illustrating the fruit is as good as nature intended.

Continue reading about Nudus Snack Food

Designer / Brand: Bloom advertising agency Project Type: Bavarian Beer Packaging Design Tag: Packaging

AEcht Nuernberger Kellerbier

In medieval times, local breweries let their beer age in over 600 years old rock-cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage-style type fonts. The sealing label with the company’s “St. Mauritius” trademark and the copper-colored crown cork convey craftsmanship and trust.

Continue reading about AEcht Nuernberger Kellerbier Bavarian Beer Packaging Design

Designer / Brand: Cheng Tian Sheng Project Type: Liquor Tag: Packaging

GuJingGong

The cultural stories handed down by the people are presented on the packaging, and the patterns of dragon drinking are meticulously drawn. The dragon is respected in China and symbolizes auspiciousness. In the illustration, the Dragon comes out to drink. Because it is attracted by wine, it hovers around the wine bottle, adding traditional elements such as Xiangyun, palace, mountain and river, which confirms the legend of Gujing tribute wine. After opening the box, there will be a layer of card paper with illustrations to make the box have the overall display effect after opening.

Continue reading about GuJingGong Liquor