Packaging

Discover 1029 award-winning designs tagged Packaging on Packaging Design News.

Designer / Brand: Jin Zhang Project Type: Beer Tag: Packaging

Passion Fruit

2024 is the the Year of the Loong in China. The brand of this beer is called "Golden Dragon Spring", so the designer depicts the "dragon" representing the brand spirit and Chinese spirit, which becomes an important visual element of this package. At the same time, this is a craft beer with a passion fruit flavor. The designer uses the branches and leaves of passion fruit, as well as the most important wheat ears and hops in brewing beer, to create a vibrant scene, highlighting the refreshing taste of passion fruit.

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Designer / Brand: Menghao Zeng Project Type: Jewelry Packaging Tag: Packaging

Prominent Chicheng

Prominent Chicheng is a jewelry packaging design inspired by Chinese bronze culture. The cover carries an intaglio printed tiger token motif, a historical symbol of courage and protection. Wood, paper, leather, fabric and alloy are combined, and laser engraving is used in production. The structure follows traditional mortise and tenon joinery, so the box can be assembled, taken apart and stored with ease. Discreet support legs allow secure stacking. A leather storage bag, a coaster and a multifunctional stand are included.

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Designer / Brand: PepsiCo Design and Innovation Project Type: Beverage Packaging Tag: Packaging

Mirinda Plus Restage

Mirinda Plus Restage is a packaging design for a fruit-flavored soda sold in Egypt. Soda is the most popular beverage at special occasions and social gatherings in Egypt, where most people do not drink alcohol. Mirinda Plus contains soda with a hint of juice, which suits such occasions. The packaging applies a vibrant visual identity system intended to make an impact by day and in the evening. The design positions Mirinda Plus as a more mature version of Mirinda, a fruit-flavored soda known around the world.

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Designer / Brand: Mohsen Koofiani Project Type: Dried Fruits Packaging Tag: Packaging

Hernuta Day

In the designed packaging, the character of Mr. Hernuta is one of the unique features of this packaging, which is an adventurous character in the world of nuts. Other features of the design include the simplicity of the packaging design (white background with a real image of the product using a black and white image as a fantasy). Each package tells a story of an adventure and at the same time, you see dynamic and special packages.

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Designer / Brand: Lance Francisco Project Type: Packaging Design Tag: Packaging

Kurimu Ice Cream

Kurimu is a packaging design for premium ice cream sold in pint containers. The design reflects Japanese minimalism, with a simple illustration for each flavor. Durable paperboard was selected for strength, and the illustrations were created with digital software. Offset printing was used to keep the colors consistent, and prototypes were tested for functionality. The restrained layout keeps attention on the product while still presenting the needed information. The result supports the artisanal character of the brand.

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Designer / Brand: PepsiCo Design and Innovation Project Type: Beverage Packaging Tag: Packaging

7Up Destinations Venezuela

7Up Destinations Venezuela is a series of limited-edition beverage cans created for the Latin American market and sold in Venezuela. The four cans represent four picturesque and well-known destinations of the country: Adicora, Los Roques, El Yaque and Canaima. Each design shows the local flora and fauna of Venezuela. The front of each can keeps the classic 7Up green for easy brand recognition. The back of each can uses a tropical aqua blue as the background for travel-inspired graphics. The aim is to build an emotional connection with consumers.

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Designer / Brand: Alexander Chin Project Type: Playing Cards Tag: Packaging

2019 NPCCD Deck

The 2019 National Card Collection Day Deck is an interactive package for playing cards. The design is inspired by the palaces of Morocco, with intaglio engravings that mimic carved stonework and geometric patterns. A challenge printed on the side invites the user to unlock the gate. Raising the archway through a keyhole track reveals the first stage. A custom two-way mirror of 30 percent opacity hides a room that appears when light is shone inside. A final reveal shows a repeating lit corridor. The cards are coated with a raised glossy tiling effect.

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Designer / Brand: peichi chuang Project Type: Multifunctional Golf Ball Packaging Tag: Packaging

Foremost Legacy

Foremost Legacy is a packaging design for golf balls. The outer box measures 150 by 150 by 50 millimeters and holds three inner boxes of 137 by 45 by 45 millimeters. Moire printing is used to show three moving scenes: a rolling ball, a swing action and the brand mark. Each inner box is pulled out to reveal one scene. When the outer box is turned upside down and the transparent sheet is pressed, the box becomes a golf hole for putting practice. Pantone colors and silver aluminum cardboard are used.

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Designer / Brand: Shenzhen Oasis Yves Design Co.,Ltd Project Type: Beer Packaging Tag: Packaging

Eidon Avec

Eidon Avec is a gift box set created for a tasting series of four craft beers. The set holds four aluminum bottles, each 250 millimeters high, inside an outer box measuring 420 millimeters in length, 270 millimeters in height and 130 millimeters in depth. Four original illustrations were hand drawn and digitally rendered, one for each beer. The artworks share a mythical narrative inspired by European legends and by the art of brewing. The large bottle format gives space for vivid imagery. The set is also suited to gift giving during festivals.

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Designer / Brand: Kazuo Fukushima Project Type: Carton Tag: Packaging

Chilled Milk

To compete in China's high-end milk market, a unique technology created premium milk targets women aged 30-50, blending 100 percent raw milk with a nutrient-preserving concentration technology for rich flavor. The project redefines milk packaging, combining innovation and Japanese quality with a luxurious taste. The package's purple symbolizes nobility, enhanced by white and gold for elegance and quality, making the design distinctly memorable.

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Designer / Brand: Mohsen Koofiani Project Type: Ice Cream Packaging Tag: Packaging

Daity Galaxy

Welcome to the world of fantasy and wonder. In this ice cream packaging design, you enter the mental world of a child. It may seem like this idea is only for children, but this fantasy design style takes everyone into a children's fantasy world. The cheerful colors and different illustrations each tell a story that makes everyone imaginatively enter childhood. This design has many details that make the viewer more interested and curious. One of the features of this design is the use of the watercolor technique in the illustration section of the design.

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Designer / Brand: Zanas Karenauskas Project Type: Raw Honey Tag: Packaging

The Botanic

The Botanic is a packaging design for raw honey presented in a 380 ml glass jar. The label is made of dark green uncoated paper and is shaped by multi-level debossing and a die-cut hexagon, a form that recalls the honeycomb. Matte silkscreen and clear gloss foil elements add contrast to the dark background. A double-sided folded hangtag carries the product description. Each jar is closed with a wooden lid made by hand from linden wood, the tree whose nectar is gathered by the bees. The design reflects the purity of the raw honey.

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