Packaging

Discover 1029 award-winning designs tagged Packaging on Packaging Design News.

Designer / Brand: Jin Zhang Project Type: Beer Packaging Tag: Packaging

Jinlongquan

Jinlongquan beer hopes to launch a medium and high end product that can not only convey the long history of the brand, but also make consumers feel good quality; designers use rich illustrations to depict hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, so that the packaging has a strong beer industry attribute; more importantly, the illustrations include the brand image symbol of Chinese dragon sculpture in the former site of Jinlongquan distillery in 1978, as well as the redesign of logo font and brand red, forming a strong brand recognition.

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Designer / Brand: HUI QIONG YANG Project Type: Packaging Tag: Packaging

Tianmu Yunwu Tea

Tianmu Yunwu Tea is a gift box designed for packaging tea sold as a travel souvenir in Xinchang. The outer box takes the shape of a mountain and uses a two-layer pull-out structure. When the box is opened, the inner jar rises, creating a scene of mountains, land and clouds for display. The main visual is based on the local Queen Mother's Banquet culture, and combines traditional elements with a modern style. The gift box measures 300 by 200 by 180 millimeters and the jar measures 90 by 90 by 90 millimeters.

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Designer / Brand: Xian Yan Project Type: Fragrance Packaging Tag: Packaging

Fenvee Essence

Fenvee Essence is a fragrance packaging design inspired by the lattice patterns of traditional Chinese windows. The package measures 55 mm in width, 55 mm in depth and 170 mm in height. Textured paper is used, and the minimalist structure limits the amount of ink and glue required. Printing and embossing highlight the fine details and create a play of light and shadow that shifts as the package is moved. A smooth opening mechanism supports the tactile experience. The design links cultural heritage with sustainable materials.

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Designer / Brand: TIGER PAN Project Type: Chinese Baijiu Packaging Tag: Packaging

Jiugui Cave Storage

Treasured Brew of the Cave is a packaging design for Chinese baijiu. The classic sack bottle shape is kept, with a rope wound around the neck, while the material is changed from porcelain to glass. The glass surface adds gloss and texture and sets the bottle apart from ceramic packaging used by other brands. A mountain is carved on the base in an ancient Chinese drawing style to express the concept of cave storage, a method long used by the Miao people. The bottle stays clean and transparent, with the number six embossed on it.

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Designer / Brand: Dora Haller Project Type: Packaging Design Tag: Packaging

Tokaj Gin Label

Tokaj Gin Label is the bottle design for a gin produced in the Tokaj wine region of Hungary. The characteristic hills of the landscape are illustrated in a geometric manner, resembling traditional copper engravings. The dimensions and the rhythm of the pattern were studied carefully to refine the lens effect. The illustrations are screen printed directly on the surface of the bottle. The transparent liquid inside distorts the pattern when the bottle is viewed. The simple design gives an insight into the region where the gin is distilled.

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Designer / Brand: TIGER PAN Project Type: Massage Device Tag: Packaging

Circle Unfulfilled

Circle Unfulfilled is a packaging design for eye and neck massage devices. The form is inspired by the portals and bridges of Suzhou gardens, where a full circle is never found. The shape protects the product while reducing empty space inside the pack. A recycled material called SupraPulp, made from bagasse, is used for the structure. Without extra processing, the pack degrades in 45 to 90 days and returns to the material loop. The soft outer graphics and the calm color scheme suggest the gentle pressure of a massage.

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Designer / Brand: Tsingtao Brewery Culture Media Co., Ltd. Project Type: Packaging Tag: Packaging

Tsingtao Beer

Tsingtao Beer is a gift box packaging created for the 120th anniversary of the brand. The design holds three vintage Pilsner beers and is based on the distinctive architecture of Qingdao. The illustration combines local landmarks with brand culture, showing the link between the brand and the regional culture. The outer case unfolds to both sides, a movement inspired by the blossom of hops, one of the beer ingredients. The beers are revealed when the gift box is opened. Specialty paper is used, and production includes UV printing, hot stamping and embossing.

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Designer / Brand: Ying Han Project Type: Tea Package Design Tag: Packaging

Every Perfect Day

This redesign of Bigelow Tea's packaging enhances both aesthetics and functionality. Bold typography highlights each tea's benefits, while dynamic gradients differentiate flavors within a cohesive system. Each tea comes in a triangular box, which interlocks into a striking hexagonal form, strengthening shelf presence and user engagement. This modular, interactive design elevates the tea experience, blending visual appeal with practical innovation.

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Designer / Brand: PepsiCo Design and Innovation Project Type: Visual Identity Rdesign Tag: Packaging

Yumyum

YumYum is a packaging design for sausage rolls sold in Nigeria. The design draws inspiration from the colorful and busy markets of the country. Bright colors are used across the pack, including an intense yellow for the logotype. Bold, oversized typography is applied to the slim package, so the name stays visible. A window in the packaging shows the snack inside. The packaging is intended for people who move quickly through the day and look for a simple food option.

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Designer / Brand: Mahsa mohammadzadeh Project Type: Nuts Packaging Tag: Packaging

1001 Nights

1001 Nights is a cylindrical packaging design for nuts. The artwork is inspired by the tales of One Thousand and One Nights and combines hand drawn and digital illustration. The container is made from recycled paper with a food safe inner lining. The body is printed by offset with matte lamination, and selected areas are finished with gold foil or silver foil. The brand logo is embossed on the lid. The telescopic lid opens and closes easily and forms a secure seal. The lid also serves as a bowl for nuts and as a container for shells.

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Designer / Brand: Olha Takhtarova Project Type: Granola Packaging Tag: Packaging

Granovita

Granovita is a packaging design for granola. A cardboard box replaces the flexible pouch commonly used for cereal, giving more control over how the product appears on shelves. The rough surface of the cardboard supports the theme of healthy living. Illustrations of fruits and grains describe the taste of each variety. Icons, expressive lettering and bright colors convey a positive message. The cardboard can be composted, so the solution stays environmentally friendly and low in cost. Each box measures 160 by 120 by 40 millimeters.

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Designer / Brand: Dimitri Lociks Project Type: Coffee Packaging Tag: Packaging

Grassy Premium

Grassy Premiados is a packaging design for Brazilian specialty coffee. The box has organic and modular shapes inspired by mahogany seeds, coffee beans and the curves of Brazilian modernist architecture. The modular form allows stacking and a distinctive display on shelves. The box is made of cardboard with matte lamination, hot stamping and monochrome printing. The coffee is held in a plastic bag with a valve that protects the beans from oxygen. An adhesive label in metallic film seals the box and carries the product information, which allows quick customization at a low cost.

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