Packaging

Discover 1029 award-winning designs tagged Packaging on Packaging Design News.

Designer / Brand: Leung MukChi Project Type: Tea Packaging Tag: Packaging

Tuliplanet Gifts

Tuliplanet Gifts is a tea gift box created for a Chinese tea brand. The packaging is built around the brand logo, which shows a tiger holding a tulip in the mouth. The image refers to the idea that even a tiger can stop to smell a flower. Traditional motifs such as a crane, auspicious clouds and a tea garden are applied to the box. These elements link the tea inside with nature and with Chinese cultural heritage. The intent is to show that people living in a materialistic era can still find a calm and spiritual moment through drinking tea.

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Designer / Brand: Wen Liu Project Type: Alcoholic Beverage Packaging Tag: Packaging

Ocean Blue

Ocean Blue is a packaging design for a baijiu spirit. The bottle follows the proportions of the Fibonacci spiral, giving a balanced and dynamic form that is easy to hold and open. The upper part is finished with golden sparks that recall beach sand, while the lower part is coloured in sea blue. Copper plate lithography, cat-eye making and embossing are used to improve the surface texture. The outer box is made of grey board paper with a white board interior, a foam pad and a woven blister. A coded system links each bottle, box and case to help protect the product from counterfeiting.

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Designer / Brand: Angela Spindler Project Type: Snack Bar Tag: Packaging

Naked Nature

Naked Nature speaks to a world that's increasingly back in tune with the environment. The designer created a design and verbal strategy for the brand as well as all packaging designs. The brand's flavours are articulated through big, bold hand-drawn typography bulging from the pack, a nod to the fact the flavours inside that can not be contained. The brand language is playful and honest as is the packaging. The raw nature of the bar is reflected in its sustainable credentials, using a home compostable wrapper. The SRT's are printed CMYK with 1 spot colour and an all-over satin aqueous varnish.

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Designer / Brand: Jessica Yang Project Type: Liquid Collagen Rebranding Tag: Packaging

Heivy

Heivy is a packaging and brand identity design for a line of liquid collagen drinks. The line includes five products named Lullaby, Uplift, Revive, Fortify and Protect. Each bottle uses its own colors and patterns to express a different flavor profile, while a shared layout keeps the whole range unified. The drinks are presented in glass bottles measuring 35 by 35 by 107 millimeters, made from fully recyclable material. The aim of the design is to give the brand a clear and consistent message of health and vitality.

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Designer / Brand: Masoud Najafi Amirkiasar Project Type: Instant Coffee Packaging Tag: Packaging

Meer

The packaging design of a new-to-market product is not only about the art of design but also about the art of understanding the customers' minds and standing out on the shelves against competitors. Having these nuances in mind, the Meer packaging design has taken the final product texture into illustration to stimulate and engage all the senses of coffee lovers. Also, the layout and unconventional font size play a significant role in attracting consumers to the product. This design is created with the hope of making serious change on the beverage shelf of the stores.

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Designer / Brand: Xi Zhao, Shaoyang Ren,Gang Li,Jiaqi Xuan Project Type: Packaging Tag: Packaging

Kite

The kite museum mooncake gift box is different from the general souvenirs. In this museum's cultural and creative packaging design, the team owes cultural characteristics and Oriental aesthetic taste. Packaging has administrative levels feeling, using the local kite element modeling transformation and semantic expression, through its external visual packaging and inner structure of the "sight, touch, taste", combination of sensory experience with "can play, can reward", the spirit of enjoyment.

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Designer / Brand: RODRIGO CHIAPARINI Project Type: Pet Snacks Brand Tag: Packaging

Dog Yep

Dog Yep is a packaging concept for a line of functional dog snacks. The main element of the logo refers to the idea that dogs should play and stay active, and it also repeats the shape of the snack itself. Illustrated characters and a bright color palette create a playful look and make the product line easy to notice on shelves and in online stores. The snacks are presented in can formats chosen to suit the segment. The intent behind Dog Yep is to encourage play and activity through healthy feeding.

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Designer / Brand: SuZhou Misifu Cosmetics Co., Ltd Project Type: Packaging Tag: Packaging

Misifu Yueyan Serum

Misifu Yueyan Serum is packaging designed for a premium anti-wrinkle serum. The bottle takes its form from Taihu Lake stone, a traditional Chinese aesthetic symbol known for wrinkled, porous, thin and transparent qualities. A concave and convex texture gives the surface a stone-like appearance that shifts as the bottle is seen from different angles. Amber and beeswax bottles allow users to recognise each function by colour and form. Electroplating gradients add a modern finish. The bottle measures 40 by 40 by 122 millimetres.

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Designer / Brand: SUN JIAN Project Type: Snacks Packaging Tag: Packaging

Korea 195 Grapefruit Biscuit

Korea 195 Grapefruit Biscuit Packaging Design uses the image of a little girl swinging under a grapefruit tree to create a retro feeling and remind customers of the brand history. The design advocates that biscuits are for different people, so the package made of recyclable materials incorporates culture, experience and context to tell a unique story and to create an emotional connection and resonance with the customers.

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Designer / Brand: Jin Zhang Project Type: Beer Packaging Tag: Packaging

Huanghelou

The Yellow Crane Tower is the most famous landmark building in Wuhan, China. This series of beers are the city image cans launched by the Yellow Crane Tower. They recommend Wuhan to everyone through beer, a daily consumer product. And through the use of green, which represents vitality and health, and mysterious purple, to show the prosperity of the city from day to night. In terms of element selection, the designer searched for the most representative elements in various areas of the city to describe, and added character scenes to make the whole life more alive and closer to consumers.

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Designer / Brand: LiDingding Project Type: Tea Beverage Packaging Tag: Packaging

China Qing

Oolong Tea is also named Qing Tea in China, so it was named China Qing. The smooth and round tea bottle, white bottle cap and turquoise-orange bottle are engraved with the subtle Chinese and English marks of China Qing. When the labels are given, they are two explicit tea drinks; when the labels are hidden, they are two limpid drinks. When you open the bottle cap and take the first sip, the long-lost clear and sweet tea rolls up the taste of light or thick oolong tea, which instantly evokes richness, and slowly returns to the originality, maybe it is the taste of life.

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Designer / Brand: Tsunaguwork's Ltd. Project Type: Sustainable Packaging Tag: Packaging

Minimum Aesthetic Space

The professional eyelash extension package efficiently stores over 3000 individual eyelash hairs within a compact space measuring 22mm x 22mm x 120mm. Its meticulous design guarantees that eyelashes with various curl patterns do not interfere with one another. The paper packaging features a sliding mechanism for opening and closing, and the three-dimensional case design allows for a wide opening. Enhanced visibility is achieved through practical size labeling, while the clear sleeve provides a quick overview of content volume.

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