Packaging

Discover 1029 award-winning designs tagged Packaging on Packaging Design News.

Designer / Brand: Wen Liu Project Type: Alcoholic Beverage Packaging Tag: Packaging

East Travel

East Travel is a packaging design for baijiu, a traditional Chinese distilled spirit. The bottle uses a simple cylindrical glass form that is convenient for mass production. The cap is shaped after water ripples, a reference to the high quality water used in brewing. The label is made of special paper, and the illustration and the product name are bronzed. The outer packaging is made of pressed bagasse, the fibre left after the sugarcane is fermented, a material that degrades naturally. The design draws on Chinese folk culture and on traditional brewing methods.

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Designer / Brand: Clarkmcdowall Inc Project Type: Branding Tag: Packaging

Theo Rebrand

Theo Rebrand is a packaging and visual identity program for a fair-trade, bean-to-bar chocolate brand. The design uses a bold paint stroke as a window to taste discovery and as an expression of the craft behind premium chocolate. A white background suggests clean eating and purity of ingredients, and helps the packs stand out on the shelf. Bars measure about 3 by 6 inches and use a paper overwrap with a foil inner layer. Cups measure about 2 by 4 inches and use a flow wrap on a matte substrate. The aim is to link higher standards with good taste.

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Designer / Brand: Wen Liu Project Type: Baijiu Packaging Tag: Packaging

Dream Of The Blue

Dream of the Blue M6 Plus adopts a luxury design which reflects a modern aesthetics. The blue bottle and gold label with a drip decoration shows a low-key luxury and brings out international taste. It takes "Dream Drop" as the origin of creativity, uses water drop bottle and crystal cover as the styling symbol. The structure is natural and the transition is smooth from top to bottom. With the innovative technology and more high-grade texture of material, the quality has also highly improved. The design integrates modeling, color, craftsmanship and ergonomic function.

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Designer / Brand: Amr Ibrahim Mousa Project Type: Perfume Tag: Packaging

Nefer

The bottle design is derived from the curved lines of the female figure; the skeletal structure and the distribution of muscle and fat, with a very Iconic and identifiable packaging. The box is a sculpture with its curved edges in a very elegant appeal with the golden typography. Nefer is when art, technology, and design are combined to create a luxurious and sophisticated product, package, and brand. The inner core containing the fragrance as the body contains the soul. The exact translation of the ancient Egyptian word Nefer in English is "Beautiful on the inside and the outside".

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Designer / Brand: Ximena Ureta Project Type: Wine Packaging Tag: Packaging

Day One

Day One is a wine label design created for a Chilean vineyard where the grapes are hand harvested. The label marks the moment when a winemaker decides to begin the harvest, a decision that shapes the quality and the character of a wine. The illustration shows harvest scissors among flowers, grapes and vine leaves. The design covers five grape varieties from different valleys. The labels are printed in offset on Fasson Cuvee Sable paper of 85 grams per square meter, with three special colors, matt gold foil, stamping and protective varnish.

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Designer / Brand: K Laser Design Lab. Project Type: Packaging Tag: Packaging

Blue Lagoon Iceland

Blue Lagoon Iceland is a packaging series for a skincare line inspired by the Icelandic landscape. The base material is transparent holographic paper with a Fresnel lens effect. A holographic transfer film is applied to the paper stock, creating fully recyclable Fresnel lens paper. The graphics are printed in CMYK and white to build layers of color. The watercolor artwork and the lens effect together add depth and a pearlescent shimmer. The series covers seven products, from a hydrating spray to a lip balm.

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Designer / Brand: Hou, Hsiao Che Project Type: Shampoo Tag: Packaging

Renata-A

Renata-A is a shampoo bottle designed for a hair care brand. The bottle body is made with a bio-based material produced from discarded tea stems collected from tea farmers in Taiwan. The material replaces 40 percent of petrochemical plastic and helps reduce carbon emissions. The bottle is as durable as conventional plastic containers, can be recycled and does not release toxic substances into the soil after incineration. The packaging holds a shampoo made with Chinese herbal extracts, and the design reflects the theme of regeneration.

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Designer / Brand: Yamin Zhu Project Type: Alcoholic Beverage Packaging Tag: Packaging

Xijiu Liquor

The intricately designed bottle, adorned with the Chinese character "Xi" from four perspectives, symbolizes happiness and delight. Its vibrant Chinese red hue makes it fitting for celebratory occasions. The harmonious blend of round cap and square body reflects ancient Chinese philosophies. When paired, the bottles evoke the cherished symbol of double happiness, representative of traditional wedding customs. This design not only honors cultural heritage but also enhances user experience, providing a uniquely ergonomic structure for effortless handling.

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Designer / Brand: TIGER PAN Project Type: Package Reuse Solution Tag: Packaging

Solar Media

Solar Media is a reusable package created for solar powered lighting products sold in areas without electricity. The package is made of corrugated paper with simple printing. Every part of the pack is designed for a second use once the product is unpacked. The paper partition inside the box can be folded into a coat hanger. The box itself serves as a drawer. Six boxes and the outer transport carton can be combined into a wardrobe, a cupboard or another storage unit. The added function does not raise the production cost.

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Designer / Brand: Antonia Skaraki Project Type: Special Edition Tag: Packaging

Saristi Game

Geometric balance, simplicity and harmony. Saristi herbal infusions. The Cuore e Mente Game. A Journey for the Senses. An impeccable gift. Where does your inner harmony take you today? Discover the energy of Mother Earth teeming within. Discover an exciting package. Play and enjoy. Well, as Carl Jung once said, The creative mind plays with the objects it loves! When the mind, body and soul are aligned, true harmony is found. And when design is added, magic is born!

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Designer / Brand: Chen Yue Project Type: Packaging Design Tag: Packaging

Hankol Liquor

Hankol is a packaging design for a sauce-flavour liquor. The name refers to a person who drinks boldly and happily, which reflects the people-oriented spirit of the brand. The concept originates from blind taste. Positive and negative figures are combined, and the silhouette of the founder is placed in the negative shape to express the idea of not forgetting the original intention. Chinese calligraphy and a seal are used in the typeface. The outer box is made of environmentally friendly EPP material, and a metal logo is inlaid on the front surface.

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Designer / Brand: PepsiCo Design and Innovation Project Type: Beverage Tag: Packaging

Tazo Refresh

Tazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience.

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