Packaging

Discover 1029 award-winning designs tagged Packaging on Packaging Design News.

Designer / Brand: Yang Bo Project Type: Soda Water Tag: Packaging

Randle

The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for Soda, with the letter A supporting the other three letters, resembles a balancing act, which is interesting and visually conveys the concept of acid base balance.

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Designer / Brand: Xianfeng Wu Project Type: Tea Packaging Tag: Packaging

Mountain Tea

Mountain Tea is a packaging design for pressed tea cakes. Each tea cake is wrapped like a candy, which makes the tea easier to use and gives a modern look. The wrapping uses environmentally friendly handmade paper, following an older packaging form in a new way. The design holds four independent packages that can be combined into one complete picture on the shelf. The illustration shows tea leaves, tea trees and rare animals of Xishuangbanna in Yunnan, China, where the tea is grown. The package measures 280 by 205 by 70 millimeters.

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Designer / Brand: PepsiCo Design and Innovation Project Type: Food Packaging Tag: Packaging

Doritos Solid Black 2023

Doritos Solid Black 2023 is a limited edition food packaging design created for a snack brand initiative that supports Black innovators and changemakers. The annual series was expanded into a collaboration platform that highlights Black artists. The artwork was made by Mz. Icar, an anonymous interdisciplinary arts collective composed mainly of Black women. The artwork was then extended into a complete visual identity system, applying its palette and graphics to the packaging, an influencer kit and merchandise. The kit takes a pyramid shape inspired by the brand triangle.

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Designer / Brand: Xin GaoWei Project Type: Antibacterial Socks Tag: Packaging

Fousu

Fousu Sock Packing is a packaging design created for a range of socks. The package is made with pulp molding technology and uses degradable material to reduce environmental pollution. The form is abstract and recalls a flying saucer and a spaceship, giving the package a futuristic and technical character. A hexagon shape based on the carbon element runs through the design and refers to the carbon and cotton concept of the socks. The package measures 300 mm in width, 90 mm in depth and 80 mm in height. After opening, the package can be reused as a daily storage box.

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Designer / Brand: ChunYan Ji Project Type: Chinese Baijiu Packaging Tag: Packaging

Gujin-National Treasure

Gujin-National Treasure is a packaging design for Chinese baijiu. The bottle is made of ceramic, with a white jade colored body and a golden lid and base. The square base recalls a jade seal of ancient Chinese royalty. Five dragons gathered on the outer cover symbolize national prosperity and peace. Inside, a spherical cap carries a dragon pattern. The form draws on Chinese imperial culture and traditional oriental aesthetics. The bottle measures 200 mm in width, 350 mm in height and 200 mm in depth. The design serves as a container and as a decorative object for display and collection.

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Designer / Brand: SHANGHAI GUIJIU GROUP Co., LIMITED. Project Type: Baijiu Packaging Tag: Packaging

Jincaitou

Jincaitou is a packaging design for a series of Chinese baijiu spirits. The cap is made from food grade material, and its pattern combines modern decal printing with traditional enamel techniques. The front of the package shows a dancing lion, a jade ruyi and a magpie, three motifs linked to good fortune in Chinese culture. The back shows painted scenes of the liquor making process, from feeding and cooking to fermentation and distilling. The package measures 105 by 105 by 260 millimetres and uses modern production methods that keep costs low.

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Designer / Brand: Xianfeng Wu Project Type: Tea Packaging Tag: Packaging

Linhu Queshe Green Tea

Linhu Queshe Green Tea is a packaging design for a green tea grown in Yibin, Sichuan Province, China, a region known for bamboo. The container is shaped like a bamboo segment to reflect the culture of the place of origin. The packaging is made of aluminum and is light, with a soft color. The form differs from traditional Chinese tea packaging and is simple to use. The compact shape saves space and reduces transport costs. Several containers can be stacked on the shelf, creating a display that recalls a bamboo forest. Each container measures 47 by 47 by 65 millimeters.

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Designer / Brand: Manling Lin Project Type: Chinese Baijiu Tag: Packaging

Luzhou Laojiao

Luzhou Laojiao 1915 is packaging for a Chinese baijiu spirit. The bottle is shaped like a sailing boat, and the visual symbols are refined from the Jiangyang map of Luzhou. The curved form refers to the flowing liquid inside and gives a comfortable feel in the hand. The bottle is made of glass with sprayed color and an applied brand mark. The box is finished with bronzing, embossing and an applied brand mark. The package measures 58 by 158 by 350 millimeters. The aim is a light and luxurious look for drinkers aged 30 to 40, with a modern high-end feeling that keeps the traditional character.

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Designer / Brand: Jin Zhang Project Type: Seasoning Packaging Tag: Packaging

Hao Prawns

Designers use a large area of white to distinguish themselves from other similar products, using a combination of familiar poker characters and crayfish to make consumers feel familiar; Because the Chinese characters of the brand name are easy to pronounce incorrectly, the designer designed the brand's English logo using Chinese pinyin annotations. Adding the tone makes it easier to pronounce the brand name correctly, and the tone shape is like a check mark, forming an auxiliary graphic for the brand.

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Designer / Brand: Chi Forest Project Type: Functional Beverages Tag: Packaging

Alienergy Energy Drink

Alienergy is packaging for a sugar free energy drink. The design uses a slim aluminium can measuring 58 mm in width, 58 mm in depth and 142 mm in height, holding 330 ml. Aluminium was chosen because it can be recycled and repurposed efficiently. An alien figure, drawn as an extension of the brand logo, forms the main graphic and is repeated across the product line. A clean colour palette, straight lines, geometric shapes and metallic accents give the can a strong shelf presence. The information hierarchy highlights the sugar free formula.

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Designer / Brand: Dennis Furniss Project Type: Packaging Tag: Packaging

Cheetos Redesign

Cheetos Redesign is a snack food packaging design created for a corn snack brand in Mexico. New national regulations banned the use of characters on packaging, so the long-standing mascot was removed. A large letter C was developed as the central graphic asset. The letter is typographic, playful and distinctive, and it works across the full flavour range. The design can also be adapted for local markets. Each pack measures 132.5 mm in width and 250 mm in height. Production uses flexographic printing on a foil substrate.

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Designer / Brand: EvanChen Project Type: Packaging Tag: Packaging

Green Boat Song

The packaging is for an agricultural product. It uses Klein blue in a large area to create professional atmosphere, reflect the quality of products and emphasize the brand feature of organic. Its main body adopts exquisite woodcut prints, depicting freely growing hens and breeding environment. Surrounding vines and flowers brings a sense of nature and purity. The layout of product information enriches the picture content, and at the same time, it also gives enough space to breath.

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