Packaging Design News

Packaging Design News featuring great design, architecture, fashion, graphics and innovation from across the globe.

 

Packaging

Discover 1029 award-winning designs tagged Packaging on Packaging Design News.

Chandon Rose 2020 Wine Packaging

Chandon Rose 2020

Chandon Rose 2020 Japan Edition is a limited edition bottle design for sparkling wine. The label is inspired by the Japanese tradition of cherry blossom viewing. Women in kimono are illustrated holding wine glasses, joining a scene of the Heian period with a modern feast. The combination reflects both the traditional and the innovative spirit of the Chandon brand. A colourful fan at the centre of the bottle suggests the sharp taste of the wine and the prism of spring light. The design was created in Japan, and the bottle was produced in Australia.

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Toothpaste Packaging

Toothpaste

The Toothpaste packaging design idea is a watercolor tube. It reminds the fun of choosing colors when painting. The Toothpaste is a unique combination of natural ingredients and amino acids found. Therefore, the upper half of the Toothpaste packaging is a natural expression, and the under half is a science and technology expression. It is a design that combines two different elements into one. Finally, the brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products.

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Adrenaline Space Beverage

Adrenaline Space

Adrenaline Space is a limited edition packaging design for an energy drink sold in Russia. The design celebrates space exploration and supports the brand position of encouraging consumers to move beyond personal limits. A galaxy of gleaming gold stars is set against a deep blue background, creating a visual invitation to reach new heights. The packaging also communicates the addition of juice and highlights the ingredients and benefits of caffeine, vitamins and taurine. The concept was developed in response to a retail client inquiry.

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Dark Horse Wine Branding and Redesign

Dark Horse Wine

Dark Horse is a wine packaging and branding design created for a California wine brand. The design is based on a flexible system that covers the entire packaging portfolio and allows for future additions. The labels are printed on premium paper stock in metallic and matte finishes, which amplifies color and flavor cues. The brand icon is placed front and center on each label. The label layout is simple, so the contents of the bottle can be understood at a glance. The aim is to express quality and taste clearly on the shelf.

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Diablo Black Wine Packaging

Diablo Black

Diablo Black is a wine label created for a Chilean wine from the Maule region. The label presents the Devil as the central figure, expressing a dark, mysterious and sophisticated character. The conical label is offset printed in seven special colors on self-adhesive stock, and it is finished with matt gold foil, stamping and satin UV varnish. Repeated tests were needed to print the colors over the shiny gold foil, so that the face appears between blacks, reds and gold with a burnt look. The design joins wine tradition with a modern brand spirit.

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Time Facial Mask

Time

Time is a packaging design created for a moisturizing facial mask. The box opens like a book, so the pages can be turned from the first to the last. The artwork uses a water beast from ancient Chinese mythology and colors taken from the Dunhuang murals. The outer package measures 200 mm long, 110 mm wide and 50 mm thick. Degradable paper is used as the main material. A UV brightening treatment and repeated embossing add contrast to the dark background. The design links traditional culture with a modern cosmetics brand.

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Wafers Lab Packaging

Wafers Lab

Wafers Lab is a packaging design created for a new wafer confection by a pastry brand. The package uses colorful illustrations drawn in a pop art style, showing pastry chefs and animals at work in an imaginary factory. The bright colors suggest the taste of the sweets and help the package attract attention on store shelves. The inside of the package is also illustrated, so the box can be kept and used as a decorative object in a room after the sweets are eaten. The packaging is produced in three sizes.

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Serum Cosmetics Packaging

Serum

Its visual symbolism with the grand prix flag communicates the speed and effectiveness of the product's anti-wrinkle action. The reflection of the power and speed of reconstructive abilities of the product on the human skin was the inspiration behind the visual design. To underline its capacity, the inspiration was the black and white checkered flag of the grand prix, marking the product's rapid launch at providing the skin with protection. The hardest part of the process was the collaboration with the printer, in order to achieve the emboss on the silver box.

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Shangri La Red Wine

Shangri La

Shangri La is a packaging design for a series of three red wines. The labels use traditional Oriental ink painting textures to suggest the flow of wine and the trunk of an old vine. Placed side by side, the three packages form one winding trunk. Each package carries an animal from the producing area: a butterfly for air, a fish for water and a pika for soil. The labels are made of kapok paper with a rough surface, and embossing forms the texture of old bark. The design draws attention to traditional art and to the natural environment.

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Eco Surecare  Underwear Packaging

Eco Surecare

Eco Surecare is a packaging design for women's underwear. The packaging follows a minimalist visual style, with an elegant color range and simple, strong lines. The structure is formed from a single piece and is assembled without glue, which saves material. The sides of the box form a triangular shape, so the boxes can be stacked in a staggered way and reduce transport space by about one fifth. Recyclable and degradable paper is used. A health information label is printed inside the box and is seen when the box is opened.

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Prow Thai Branding and Packaging

Prow Thai

To create a fresh image for Prow Thai, a brand of virgin coconut oil and cosmetics brand from agriculturists in the South of Thailand. The designer used the form of the coconut to make a dot color painting on the packaging, including the bright color scheme to reflect the perception of the product made by skilled workers and utilized in the product lineup. All packaging comes in white color of coconut meat to represent the cleanliness of the organic product.

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Neev Ice Cream Package

Neev

In this design, which is named with musical techniques, it is tried to harmonize the illustrations on the package with the name of each product. The illustrations are drawn in a simple way with a beautiful technique and various colors according to the taste of each ice cream. In the design of this packaging, an interaction between music and ice cream flavors has been created. The purpose of this packaging is to combine the different feelings of listening to music and eating ice cream. So you might want to experience it and listen to a piece of music with the same theme while eating ice cream.

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